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Tag Archives: public relations

ITNTW: A WEEK OF APOLOGIES AND ALLEGATIONS

How do you summit from being one of Australia’s most trusted brands to being buried in customer complaints and consumer watchdog allegations?   Just ask Qantas.   Accused of selling tickets to knowingly cancelled flights and withholding refunds from thousands of customers, it seems constant controversy continues to rise from the ashes of Qantas, smothering recent headlines […]

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ITNTW: WAIT THE WOMEN’S WORLD CUP IS HAPPENING RIGHT NOW?

As we approach the final weeks of the Women’s FIFA World Cup for 2023, I decided it’s time to comment on the topic of female athletes within Australian media.  Every morning, I pass buses, trains and billboards plastered with the faces of male athletes, prompting commuters to support the initiative, buy a ticket to a […]

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ITNTW: STOP, COLLABORATE AND LISTEN

It seems as though every brand under the sun has been releasing collaborations that have taken many by surprise. Brand collaborations are definitely not a new phenomenon, and continue to be an extremely effective way to generate brand engagement and awareness if executed correctly. As of late, however, brands have been pumping them out, and […]

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Ignorance is NOT Bliss – 3 Situations where effective Crisis Communication was not considered.

Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” Although when it comes to your customers, ignoring them is possibly one of the least intelligent things you can do. Especially when you owe them millions of dollars. From ignorance to unresponsiveness, IOPR highlights three situations where crises were handled poorly. […]

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What To Include in An Influencer Brief

With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]

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ITNTW: Profiting Off Pride

June 1st marked the start of Pride Month: a heavily celebrated series of events that once commemorated the efforts of LGBTQIA+ protestors to normalise homosexuality, but has eventuated into a branded festivity fuelled by corporations capitalising on queer pride.  The commercialisation of queer culture has become a controversial topic within the LGBTQIA+ community. Some folks […]

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