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ITNTW: A WEEK OF APOLOGIES AND ALLEGATIONS

How do you summit from being one of Australia’s most trusted brands to being buried in customer complaints and consumer watchdog allegations?   Just ask Qantas.   Accused of selling tickets to knowingly cancelled flights and withholding refunds from thousands of customers, it seems constant controversy continues to rise from the ashes of Qantas, smothering recent headlines […]

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ITNTW: STOP, COLLABORATE AND LISTEN

It seems as though every brand under the sun has been releasing collaborations that have taken many by surprise. Brand collaborations are definitely not a new phenomenon, and continue to be an extremely effective way to generate brand engagement and awareness if executed correctly. As of late, however, brands have been pumping them out, and […]

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A spa company whose name is Indigenous for beautiful has been called out

Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]

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