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Tag Archives: influencer agency

What To Include in An Influencer Brief

With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]

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ITNTW: Radio Host in Hot Water – A PR Nightmare

This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show. Sandilands referred to the 2020 Tokyo Paralympics (held in 2021) as the “Special Olympics” and described the competition as “horrific.” He went on to make insensitive and […]

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A spa company whose name is Indigenous for beautiful has been called out

Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]

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