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Tag Archives: #publicrelations

ITNTW: It’s Barbies World and We’re all Just Living in it

The marketing campaign for the highly anticipated Barbie movie has been nothing short of remarkable, captivating audiences and creating a powerful brand presence leading up to its release. From brand collaborations to activations and strategic marketing materials, the team behind the Barbie movies has left no stone unturned in their mission to promote the film, […]

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ITNTW: “IT’S A GREAT IDEA TO IGNORE PR ADVICE – SAID NO ONE EVER

…Except for Colleen Ballinger We’ve discussed the implications of not reaching out to PR in times of crisis. Although, we are yet to share the implications of going against the advice of your PR team. InsideOut analyses the incident involving YouTube star, Colleen Ballinger from a PR lens. How the crisis began Colleen Ballinger, better […]

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ITNTW: FROM SHEIN TO SHE-MESS

Fast-fashion retailer SHEIN has recently found itself caught up in yet another controversy. The brand, known for alleged plagiarism, labour violations, and concerns over lead content in its clothing, attempted to repair its image by organising an influencer trip to one of its factories. However, the trip turned out to be a PR nightmare for […]

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Ignorance is NOT Bliss – 3 Situations where effective Crisis Communication was not considered.

Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” Although when it comes to your customers, ignoring them is possibly one of the least intelligent things you can do. Especially when you owe them millions of dollars. From ignorance to unresponsiveness, IOPR highlights three situations where crises were handled poorly. […]

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Kochie leaves Sunrise, Premier reshuffles newsroom & MAFS star turns TV Host

Curious about what’s going on in our island home this week? We’ve wrapped up this week’s highlights, from national-record-breaking TV departures, to government stirrups, and insider entertainment gossip. End of an Era – Kochie announces departure from Sunrise. David ‘Kochie’ Koch announced that he would leave Sunrise after a record 20 years on the show. […]

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ITNTW: MET GALA – TRIBUTE TO KARL LAGERFELD 

The annual Met Gala, one of the most highly anticipated events in the fashion industry, has just taken place in New York. This year’s gala aims to pay tribute to the legendary fashion designer, Karl Lagerfeld, who made a significant impact on the industry with his modernism, visionary designs,  unique creations and impeccable taste. However, […]

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ITNTW: FRANK OCEAN’S LOST PERFORMANCE AT COACHELLA 2023

If you’ve been on social media this week, chances are you’ve seen pictures and posts from the biggest music and arts festival in North America. Coachella has become more than just a festival, it’s a cultural phenomenon where all the music lovers, influencers and celebrities gather for two weekends in April to experience some of […]

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ITNTW: Radio Host in Hot Water – A PR Nightmare

This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show. Sandilands referred to the 2020 Tokyo Paralympics (held in 2021) as the “Special Olympics” and described the competition as “horrific.” He went on to make insensitive and […]

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ITNTW: Sticky Business for Sticky Fingers

We’ve seen the internet blow up in anger over the announcement that Sticky Fingers was going to be playing at Byron Bay Bluesfest, but why are people so pressed about a band playing at a festival? Well the lead singer in the band, Dylan Frost, has had past allegations of threatening and abusive behaviour & […]

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