A Public Relations Guide to Staying Ahead of the Crisis: Crisis Management
A company is always convinced they can handle a crisis – until they are in those initial 48 hours of panic, in which time the perception of the crisis can already be slipping out of their control. The purpose of crisis management in public relations is to protect an organization’s reputation, as well as limiting […]
How Public Relations Can Boost Your Technology Brand
What is public relations? Public Relations helps a brand or organisation generate exposure, attract buyers, exercise control over overall media publicity and protect your reputation as well as avoid potential PR disasters. An effective Public Relations strategy allows you to control your media narrative. This works to increase your brand’s positive public sentiment, create marketing […]
A Public Relation’s Guide to CEO Branding
When considering how Public Relations can elevate your business, CEO branding can be a valuable part of your PR strategy, helping to strengthen your reputation, build trust with key audiences and support your wider business objectives. Anyone knows a good band is only as strong as its frontman. Think of Coldplay and Chris Martin, Hayley […]
ITNTW: Wonka IRL – Win the Chance to Enter M&M’s Chocolate Factory
If you have ever dreamt of peeling back a chocolate bar to reveal that golden ticket, or stepping into your own Willy Wonka chocolate factory adventure, then you will be very excited to see M&M’s Halloween event, where they are allowing five lucky families to step into their Ballarat factory. The event is based on […]
Boutique vs Global: Choosing the right PR agency for your needs
When it comes to choosing the perfect PR agency for your brand, it is important to consider the unique needs of your company. This can impact whether choosing a bigger, global agency is the right choice, or if you would benefit more from a smaller, boutique agency. Let’s break this down into the main differences […]
The Power of Influencer Marketing
Is there any occupation more misunderstood than the influencer? Wherever you look it seems people have opinions. Pete Davidson is deeming them ‘’insane and lame.’’ Bestselling books like Yesteryear or The Followers are criticising them. Except all this noise misses the obvious point. Influencers are a major force in the consumer market – not an […]
Get Served, Sweeney: Powerade’s Athlete Ambassadors Hits Back
The crossover “that no one asked for” between two of the most controversial names in media: Sydney Sweeney and Kyle Sandilands. Using AI software, Kyle has put himself into Sydney Sweeney’s infamous Novig ad. In the clip, the 55-year-old radio host strips down to his tighty whities, holding a tastefully placed football and sitting atop […]
How a PR Agency Can Elevate Your Brand
If you’ve clicked on this article, you’re probably facing a familiar dilemma. You know your brand is strong, and you know there’s a gap in the market you can fill. The only problem is breaking through all the noise. In a world where you’re constantly fighting for attention, simply being seen by more eyes isn’t […]
ITNTW: STAN UPSETS THE CHAT WITH NEW CAMPAIGN
STAN’s new campaign has been a great lesson in not being able to please everyone. Australian punk band Private Wives made their TV debut this week with Australian streaming platform Stan’s new “Enter the Chat’’ campaign via Clemenger BBDO. With a strong pivot from their usual riot grrl thematics, Stan places the locally beloved punk […]
My Brilliant Career: The Year Australian Brands Discovered Substack
Have Aussie brands finally caught on to Substack? The popular subscription and long-form text platform has gone noticeably under the radar for major marketing and PR agencies, who have struggled to find a way to equip the platform. This is because Substack positions itself as a platform which is able to overcome other social media’s […]
