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Expert comment: NSW Premier Gladys Berejiklian resigns over ICAC investigation

At a press conference on August 10, NSW Premier Gladys Berejiklian was characteristically resolute. The daily Covid-19 update had been thrown off course with legitimate questions by ABC reporter Paul Farrell who wanted answers about the scandal that today forced her resignation. He asked her once about her alleged involvement in a $5.5 million grant […]

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IN THE NEWS THIS WEEK: A PR Round Up!

Well, if there was ever a week not to be an Aussie influencer or public figure… it’s most likely this one! The past week has seen a range of the country’s celebrities and public figures thrust into scandals in turn experiencing heaps of public backlash. From Nadia Bartel’s white powder video, Scott Morrisons Father Day […]

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Expert Comment: Channel 7 investigating star reporter’s racist post

Channel 7 is investigating a racist post shared on social media by 7News reporter Georgia Love this week, months after the network’s CEO took a stand against racism. A source told Confidential that the network is reviewing the incident and “taking the matter seriously”. On Monday, former Bachelorette Love issued a grovelling apology after backlash […]

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Expert Comment: Big problem facing NSW Premier as state battles exploding case numbers and lockdown fatigue

Just a few short months ago, NSW Premier Gladys Berejiklian was riding high. Her state had escaped the fate of Daniel Andrews’ Victoria, with residents living relatively normal lives as Covid ravaged Victoria and plunged Melburnians into a gruelling, seemingly endless lockdown. In fact, NSW had sailed through the pandemic so successfully Ms Berejiklian was […]

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EXPERT COMMENT: Top 5 beauty influencers revealed amid online pandemic boom

With millions of Aussies stuck at home during lockdown, social media has never been more popular. From Tik Tok to Twitter, the online space helps people stay informed and connected and one particular market that’s capitalising on our frequent scrolling is the online beauty business. With estimates valued at an eye-watering $7.7 billion, according to […]

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In The News This Week: Red Bull’s PR stunt makes history

It’s no secret that Red Bull has largely built its reputation on outrageous and impressive marketing and PR stunts. Almost a decade ago in 2012, skydiver Felix Baumgartner jumped from the edge of space breaking the sound barrier and two world records. This week however, Red Bull’s most recent stunt in Ukraine has left people […]

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IN THE NEWS THIS WEEK: ‘Hot vax summer’, world trip edition

With the global attitude towards the pandemic largely becoming “let’s learnt to live with it” – vaccination campaigns have rolled out over the past 8 months, with the UK leading the way and Australia one of the last nations to get on board. Whether our government thought we were no longer at risk, or whether […]

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IN THE NEWS THIS WEEK: Simone Biles puts mental health first at Tokyo Olympics to come back stronger than ever.

This week, the worlds most decorated Olympic gymnast Simone Biles made a come-back like no other after shocking the world for pulling out of the Womens team all-around final at the 2020 Tokyo Games, due to her mental health struggles. From being born to a mother who suffered from alcohol and drug addiction to being a […]

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IN THE NEWS THIS WEEK: 7News headline creates major backlash

No matter where  in the world you are, you’ve probably heard the term “It’s coming home” over the past few weeks. For England however, their defeat to Italy in a nail-biting UEFA Euro 2021 Final meant otherwise. In a dramatic penalty shoot-out giving Italy the lead to take the crown, three England players Bukayo Saka, […]

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