ITNTW: Industry Wars – The Employees Strike Back
The two biggest contenders in the Aussie supermarket battles may be facing their toughest fight yet. Last Saturday the 7th of October hundreds of Coles and Woolworths workers took part in the first national strike of supermarkets in Australian history. And it’s believed this was only the beginning for the Retail and Fast-Food Workers Union […]
ITNTW: A WEEK OF APOLOGIES AND ALLEGATIONS
How do you summit from being one of Australia’s most trusted brands to being buried in customer complaints and consumer watchdog allegations? Just ask Qantas. Accused of selling tickets to knowingly cancelled flights and withholding refunds from thousands of customers, it seems constant controversy continues to rise from the ashes of Qantas, smothering recent headlines […]
ITNTW: WAIT THE WOMEN’S WORLD CUP IS HAPPENING RIGHT NOW?
As we approach the final weeks of the Women’s FIFA World Cup for 2023, I decided it’s time to comment on the topic of female athletes within Australian media. Every morning, I pass buses, trains and billboards plastered with the faces of male athletes, prompting commuters to support the initiative, buy a ticket to a […]
ITNTW: It’s Barbies World and We’re all Just Living in it
The marketing campaign for the highly anticipated Barbie movie has been nothing short of remarkable, captivating audiences and creating a powerful brand presence leading up to its release. From brand collaborations to activations and strategic marketing materials, the team behind the Barbie movies has left no stone unturned in their mission to promote the film, […]
ITNTW: “IT’S A GREAT IDEA TO IGNORE PR ADVICE – SAID NO ONE EVER
…Except for Colleen Ballinger We’ve discussed the implications of not reaching out to PR in times of crisis. Although, we are yet to share the implications of going against the advice of your PR team. InsideOut analyses the incident involving YouTube star, Colleen Ballinger from a PR lens. How the crisis began Colleen Ballinger, better […]
ITNTW: STOP, COLLABORATE AND LISTEN
It seems as though every brand under the sun has been releasing collaborations that have taken many by surprise. Brand collaborations are definitely not a new phenomenon, and continue to be an extremely effective way to generate brand engagement and awareness if executed correctly. As of late, however, brands have been pumping them out, and […]
ITNTW: FROM SHEIN TO SHE-MESS
Fast-fashion retailer SHEIN has recently found itself caught up in yet another controversy. The brand, known for alleged plagiarism, labour violations, and concerns over lead content in its clothing, attempted to repair its image by organising an influencer trip to one of its factories. However, the trip turned out to be a PR nightmare for […]
Ignorance is NOT Bliss – 3 Situations where effective Crisis Communication was not considered.
Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” Although when it comes to your customers, ignoring them is possibly one of the least intelligent things you can do. Especially when you owe them millions of dollars. From ignorance to unresponsiveness, IOPR highlights three situations where crises were handled poorly. […]
ITNTW: SENATE SCANDAL
It seems there is never a day that goes by without political drama since Scott Morrison was in power. Shock claims by Senator Lidia Thorpe rocked the Senate on Tuesday, with the Greens member implying that Senator David Van of the Liberal Party had sexually harassed Ms Thorpe in 2020. As the story made headlines, […]
ITNTW: Profiting Off Pride
June 1st marked the start of Pride Month: a heavily celebrated series of events that once commemorated the efforts of LGBTQIA+ protestors to normalise homosexuality, but has eventuated into a branded festivity fuelled by corporations capitalising on queer pride. The commercialisation of queer culture has become a controversial topic within the LGBTQIA+ community. Some folks […]
