ITNTW: Cookie Crumbl’ed
What began as an exciting activation that had all of Australia buzzing quickly spiralled into a messy online drama. Crumbl Cookies, a popular US-based dessert chain known for its celebrity endorsements, from celebrities such as Kylie Jenner frequently posting on her socials – has captured the interest of people globally. While the brand is currently […]
ITNTW: Australia’s sweetheart turned sour
Aussie “It Girl” of the 80’s and 90’s, Elle Macpherson has been all over headlines this week with an overwhelming majority of these having a tone of controversy and criticism. Macpherson rose to fame in the modelling world and grew a strong fan base for always being uniquely herself. Her quirky personality made her adored […]
ITNTW: Taylor Swift & Travis Kelce – PR Stunt or True Love?
Hollywood relationships being labelled as PR stunts is hardly a new phenomenon, for decades fans have been speculating whether their favourite celebrities are really in love, or just posing as a couple to reap in mutual benefits. The latest buzz surrounds global pop icon Taylor Swift and NFL star Travis Kelce, who began dating earlier […]
ITNTW: Who run the world? Gen Z Girls!
Gen Z female celebrities have dominated news headlines this week, delivering both drama and entertainment. From Molly Mae and Tommy Fury calling it quits to Sabrina Carpenter’s much-anticipated ‘Short n Sweet’ album release, there’s been no shortage of buzz. Molly Mae Renowned for her luxurious online persona and high-profile relationship with boxer Tommy Fury, Molly […]
ITNTW: Feud or Publicity Stunt? ‘This Ends with Us’ Drama
The highly anticipated film adaptation of Colleen Hoover’s best selling novel “This Ends with Us” hit cinemas at the start of the month, taking the box office and the media by storm. However it isn’t the plot that has people talking. Fans were quick to suspect an ongoing feud amongst the star studded cast, which […]
ITNTW – It’s a TikTok takeover!
It seems no matter where in the world you are, your TikTok For You Page is most likely filled with content surrounding the upcoming US presidential election. In particular, newly appointed Democratic candidate Kamala Harris is using the platform as a pivotal way to target young voters and tap into Gen Z culture. As well […]
ITNTW: Bunnings Warehouse to Host Epic Rave – A Viral Joke Turned Reality
What started as a joke on social media is now becoming a reality. Headlines and news coverage are buzzing about the upcoming Bunnings rave. Sydney music producer Kaila posted a rave remix of the iconic Bunnings advertising jingle, captioning it, ‘petition to host a massive rave in Bunnings Warehouse.’ The post gained immense popularity on […]
ITNTW: WHAT OTHER BRANDS CAN LEARN FROM AIRBNB’S OLYMPIC PARTNERSHIP
The Refugee Olympic Team (ROT) symbolises resilience and hope, providing a platform for displaced athletes to showcase their talents on the global stage. Established by the International Olympic Committee (IOC) in 2016, the ROT represents millions of refugees worldwide, emphasising the Olympic values of excellence, friendship, and respect. The inclusion of this team in the […]
ITNTW: Is age gating social media enough to stop the Tate problem?
From AI-generated nude photos of schoolgirls in Victoria to a stabbing at the University of Sydney, recent months have seen a disturbing rise in violence and assaults committed by teenagers in Australia. This growing issue has gained national attention, raising the critical question: What drives teens to engage in such actions? Additionally, what role do […]
ITNTW: From YouTube to Global Philanthropist – Mr Beast’s Marketing Brilliance
Mr Beast has touched down in Australia for the first time, and he’s made quite the entrance. He took the internet by storm, shutting down the Sydney Opera House to film a promotional video to launch his Feastables chocolate range down under. To add to the excitement, each purchase of a Feastables product comes with […]
