ITNTW: A Wickedly Good Press Tour
The highly-anticipated release of Wicked finally arrived last week, as the blockbuster musical hit cinemas around the world. Its star-studded cast, featuring the likes of Ariana Grande, Cynthia Erivo and Johnathan Bailey has had the media in frenzy during the production and press of the film. More often than not, the cast had found themselves […]
ITNTW: The Rise of AI – Coca-Cola ad under fire
AI has seamlessly blended it into society, transforming people’s daily lives, from writing to self-driving cars. However, it does create thought if this technological revolution has gone too far. The latest AI controversy centres around the new Christmas Coca-Cola ad, which was entirely AI-generated. The ad paid homage to the brand’s iconic 1995 commercial, Holidays […]
ITNTW: Teens off TikTok? Will the social media ban actually work?
Prime Minister Anthony Albanese announced last week that he plans on enforcing social media bans for children across Australia. If passed, the legislation would see it become illegal for kids under the age of 16 to use any social media platforms, including Tiktok and Snapchat, two leading platforms within the demographic. The push for legislation […]
ITNTW: Mental Health Awareness in Seasonal Marketing – Big W & Spotlight Backlash
Halloween is the highlight of October, a season for embracing bold styles, creative costumes and festive outdoor decor. Every year more and more Aussie businesses seem to be jumping on the commercialisation of the holiday, decking out stores with pumpkins, skeletons and spiderwebs. But have some taken the spooky season festivities too far? This year, […]
ITNTW – Rebranding the Runway – the return of Victoria’s Secret
The Victoria’s Secret Fashion Show returned to the runway last week after a 6 year hiatus. In 2019 it was announced the show would not be returning in order to “evolve the messaging of (the company).” After a year filled with the body-positivity movement and the #MeToo campaign, Victoria’s Secret executive decision to disallow plus-sized […]
ITNTW: Sip of Controversy: The Bobba Problem
Cultural exchange through food and practices has made the world more diverse and connected. However, at times, it can raise questions about whether boundaries are being crossed. A recent episode of Dragon’s Den, the Canadian equivalent of Shark Tank, sparked controversy when two entrepreneurs pitched their company, ‘Bobba,’ which takes inspiration from the popular Eastern-Asian […]
ITNTW: Cookie Crumbl’ed
What began as an exciting activation that had all of Australia buzzing quickly spiralled into a messy online drama. Crumbl Cookies, a popular US-based dessert chain known for its celebrity endorsements, from celebrities such as Kylie Jenner frequently posting on her socials – has captured the interest of people globally. While the brand is currently […]
ITNTW: Australia’s sweetheart turned sour
Aussie “It Girl” of the 80’s and 90’s, Elle Macpherson has been all over headlines this week with an overwhelming majority of these having a tone of controversy and criticism. Macpherson rose to fame in the modelling world and grew a strong fan base for always being uniquely herself. Her quirky personality made her adored […]
ITNTW: Taylor Swift & Travis Kelce – PR Stunt or True Love?
Hollywood relationships being labelled as PR stunts is hardly a new phenomenon, for decades fans have been speculating whether their favourite celebrities are really in love, or just posing as a couple to reap in mutual benefits. The latest buzz surrounds global pop icon Taylor Swift and NFL star Travis Kelce, who began dating earlier […]
ITNTW: Who run the world? Gen Z Girls!
Gen Z female celebrities have dominated news headlines this week, delivering both drama and entertainment. From Molly Mae and Tommy Fury calling it quits to Sabrina Carpenter’s much-anticipated ‘Short n Sweet’ album release, there’s been no shortage of buzz. Molly Mae Renowned for her luxurious online persona and high-profile relationship with boxer Tommy Fury, Molly […]
