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ITNTW: From YouTube to Global Philanthropist – Mr Beast’s Marketing Brilliance

Mr Beast has touched down in Australia for the first time, and he’s made quite the entrance. He took the internet by storm, shutting down the Sydney Opera House to film a promotional video to launch his Feastables chocolate range down under. To add to the excitement, each purchase of a Feastables product comes with […]

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ITNTW: Is there a limit to activism?

From the Gaza crisis to climate change impacts, activists voice their advocacy for injustice and nowadays not all of them use commonplace acts such as petitions or rallies. This week in the news we encountered the UNESCO World Heritage site ‘Stonehenge’ being vandalised to draw attention to climate change and here in Australia, an activist […]

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ITNTW: Rebellion of the protesters

Since the dawn of time, protestors have employed dramatic stunts to grab attention, ranging from blocking busy public spaces to vandalising local businesses. Their determination to get their message across seems boundless. Only recently, after the King’s Birthday long weekend, animal rights protestors vandalised a controversial portrait of King Charles by Jonathan Yeo. Displayed at […]

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ITNTW: A WEEK OF WINS FOR WOMEN’S SPORT

It’s no secret that women’s sport in Australia has been thriving, with records continuously being broken across various events in the elite scene. This week in particular, provides just a small snippet into the current successes of the female sporting industry.    Monday night saw the beloved Matilda’s take on China, and although the game […]

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ITNTW: How much can you control your public image? The Gina Reinhart portrait frenzy

Beloved Australian Indigenous artist, Vincent Namatgira’s most recent work is taking the internet by storm. The Archibald prize winner’s most recent collection featured a series of celebrity portraits, including the likes of Adam Goodes, King Charles and Cathy Freeman, however it was his depiction of infamous mining magnate, Gina Reinhart, that found Namatgira in the […]

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ITNTW – Roxy’s Bootcamp: What Went Wrong? 

Roxy Jacenko, a well-respected businesswoman and social media personality, recently faced significant backlash after cancelling her ‘Brand Bootcamp’, leaving many fans disappointed. This four-week online course, which aimed to help people build a powerful brand image for their businesses, was set to attract over 7,000 eager attendees.  The major appeal of the bootcamp was the […]

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ITNTW: Let’s get political – The artists connecting with their audiences through activism

Artists have been at the forefront of political movements for decades, many becoming faces and activists for progressive campaigns. This activism, however, can be a tricky platform to balance, and if done incorrectly can be detrimental to the career of the musician.     In a time of heightened political tensions across the world, we have […]

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ITNTW: The celebrities & designers that met the Met requirements

The Met Gala is the night of nights for celebrity high fashion. Held on the first Monday of May each year, hundreds of A-listers head to New York City’s Metropolitan Museum of Art dressed extravagantly in themed gowns and suits.    Raising money for the Museum’s costume institute, this year’s theme was titled “Garden of […]

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ITNTW: Coachella – the ultimate PR playground

The last two weekends saw thousands of music lovers, influencers and A-list celebrities head to the Californian desert to partake in one of the most anticipated music events of the year, Coachella. This year saw Lana Del Rey headlining alongside Tyler, the Creator and Doja Cat. Aussie DJ Dom Dolla was also a crowd-favourite amongst […]

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