ITNTW: Feud or Publicity Stunt? ‘This Ends with Us’ Drama
The highly anticipated film adaptation of Colleen Hoover’s best selling novel “This Ends with Us” hit cinemas at the start of the month, taking the box office and the media by storm. However it isn’t the plot that has people talking. Fans were quick to suspect an ongoing feud amongst the star studded cast, which […]
ITNTW – It’s a TikTok takeover!
It seems no matter where in the world you are, your TikTok For You Page is most likely filled with content surrounding the upcoming US presidential election. In particular, newly appointed Democratic candidate Kamala Harris is using the platform as a pivotal way to target young voters and tap into Gen Z culture. As well […]
ITNTW: Bunnings Warehouse to Host Epic Rave – A Viral Joke Turned Reality
What started as a joke on social media is now becoming a reality. Headlines and news coverage are buzzing about the upcoming Bunnings rave. Sydney music producer Kaila posted a rave remix of the iconic Bunnings advertising jingle, captioning it, ‘petition to host a massive rave in Bunnings Warehouse.’ The post gained immense popularity on […]
ITNTW: WHAT OTHER BRANDS CAN LEARN FROM AIRBNB’S OLYMPIC PARTNERSHIP
The Refugee Olympic Team (ROT) symbolises resilience and hope, providing a platform for displaced athletes to showcase their talents on the global stage. Established by the International Olympic Committee (IOC) in 2016, the ROT represents millions of refugees worldwide, emphasising the Olympic values of excellence, friendship, and respect. The inclusion of this team in the […]
ITNTW: Is age gating social media enough to stop the Tate problem?
From AI-generated nude photos of schoolgirls in Victoria to a stabbing at the University of Sydney, recent months have seen a disturbing rise in violence and assaults committed by teenagers in Australia. This growing issue has gained national attention, raising the critical question: What drives teens to engage in such actions? Additionally, what role do […]
ITNTW: From YouTube to Global Philanthropist – Mr Beast’s Marketing Brilliance
Mr Beast has touched down in Australia for the first time, and he’s made quite the entrance. He took the internet by storm, shutting down the Sydney Opera House to film a promotional video to launch his Feastables chocolate range down under. To add to the excitement, each purchase of a Feastables product comes with […]
ITNTW: Is there a limit to activism?
From the Gaza crisis to climate change impacts, activists voice their advocacy for injustice and nowadays not all of them use commonplace acts such as petitions or rallies. This week in the news we encountered the UNESCO World Heritage site ‘Stonehenge’ being vandalised to draw attention to climate change and here in Australia, an activist […]
ITNTW: Rebellion of the protesters
Since the dawn of time, protestors have employed dramatic stunts to grab attention, ranging from blocking busy public spaces to vandalising local businesses. Their determination to get their message across seems boundless. Only recently, after the King’s Birthday long weekend, animal rights protestors vandalised a controversial portrait of King Charles by Jonathan Yeo. Displayed at […]
ITNTW: A WEEK OF WINS FOR WOMEN’S SPORT
It’s no secret that women’s sport in Australia has been thriving, with records continuously being broken across various events in the elite scene. This week in particular, provides just a small snippet into the current successes of the female sporting industry. Monday night saw the beloved Matilda’s take on China, and although the game […]
