In an era where personal branding is associated with sponsorships, aesthetics and self-promotion, former NRL player, Jai Arrow, has perfectly demonstrated how a public platform can be used for something far more greater. Jai Arrow, South Sydney Rabbitohs forward, was recently forced to retire this season on medical grounds. Initially silently leaving the field before […]
“All of the above…” was a response given by Australian PM, Anthony Albanese, when he was asked the question who he would theoretically “Shag, marry, date?” The options presented to Albanese by the podcast host were Kylie Minogue, Nicole Kidman and Rhonda Burchmore, three females who are prominent within the Australian entertainment industry. What was […]
The live action Moana recently premiered here in Australia, with stars Dwayne Johnson, who plays “Maui,” and Catherine Laga’aia, who plays “Moana,” making appearances. Many people were invited to this event, but the attendees had a different type of experience in front of the camera. The 2026 live action film Moana had its premiere in […]
The 2026 FIFA World Cup is a go, and people from all over the world are invested in who takes the crown. Levi’s Stadium in California, one of the many stadiums that are hosting the matches this year, was told they had to cover up their logo due to sponsorship restrictions. Ironically, this moment of […]
With Eurovision being broadcasted this week, pop icon Delta Goodrem is set to compete, representing Australia in one of the biggest singing contests of the year. Bringing back her relevance into light, she is proving that Eurovision and other music events are just as much about PR as they are about the actual performance. Although […]
Molly-Mae has caught attention in her recent post that has gone viral, not only because she is dolled-up, but because you wouldn’t have thought she gave birth a week prior to the image being taken. As a social media influencer, and finding love in the villa on UK’s Love Island reality TV show in 2019, […]
One of the biggest nights in an A-listers’ calendar, the Met Gala hosted its annual fundraiser for the Metropolitan Museum of Art’s Costume Institute on the 4th of May, 2026. Held at the Metropolitan Museum of Art, fashion is showcased through a lookbook of designer creations, critiqued by countless viewers all over the world. With […]
Coachella 2026 delivered a masterclass in brand dominance that most of the industry completely overlooked while they were busy dissecting the festival’s logistics. While the “Team Critical” crowd was complaining about “lazy” performances, Justin Bieber was leisurely rewriting the rules of engagement. Over the last two weekends, the global icon turned the California desert […]
Thirty seconds was all it took for the internet’s golden boy to become its most polarising ex. By now, you’ve likely seen the viral clip of Timothée Chalamet casually dismissing ballet and opera as art forms that “no one cares about anymore.” “I don’t want to be working in ballet, or opera, or things where […]
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