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The era of the ‘Mum Influencer’

Becoming a mum comes with an array of emotions; it can be exciting and daunting at the same time. There is so much to learn, most of which happens on the job, no matter how much you try and prepare. There is a world of information at your fingertips, with countless blogs, media outlets and […]

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How to succeed as a fashion influencer

As a PR agency we work closely with influencers on the daily. From mums to celebs, fashion to food, there’s a niche for all. We’ve picked up a few tips along our collective 25+ yrs experience on how to succeed in this industry as an influencer. Find your niche Finding your niche is key in […]

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How to Avoid Workplace Burnout in 2022

We’ve finally settled into the New Year and it’s been keeping us on our toes! This year there is a collective movement to once again minimise or avoid burnout in the workplace following two years of heightened stress for almost all industries. As communication professionals in the PR industry we are constantly under the pump […]

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Eight trends to look out for in influencer marketing in 2022

Over the past two years the marketing and advertising industries were heavily affected by the pandemic, with budget cuts aplenty and client retention more difficult than ever. Nonetheless, the value of the influencer marketing industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years*. When the world shut […]

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The Best PR Wins & Sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins  The year began with social media companies, trumping, well… Trump. Within the first week of the […]

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Rebrands, bans, and vaccines: The PR wins and sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic, some organisations managed to win us over while others caused a stir in their big PR sins. The PR sins of 2021 Coon rebrands to Cheer Early this year, Coon embarked on a name change — a […]

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PR wins and sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to our daily lives. Despite the pandemic, some people managed to win us over while others caused a stir with their big PR sins. Nicole Reaney of InsideOut PR takes a look back.  The Sins The year began with social media […]

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TikTok dominating Instagram

TikTok quickly rose in popularity at the end of 2019, becoming the most downloaded app in 2020 due to the stay at home order of the pandemic. In the first 3 months of 2020 the ‘entertainment platform’ gained 315 million downloads taking over veteran apps like Instagram, Facebook and Messenger in numbers. In today’s digital […]

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Tips for Small Businesses to Implement Reels and Other New Trends

I’m cutting right to the chase here, running a business is hard work. Entrepreneurs often wear many hats – from marketing manager to accountant, cleaner to customer service – the list is endless. And just when you feel like you might be getting into a good routine…BAM, Instagram drops another feature on us or a […]

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