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How to Build a Media Kit

measuring campaign

It’s hard to overstate the importance of a well crafted media kit to any brand. A media kit, which you may also know as a press kit, is the collection of promotional materials you provide to media outlets when they want to create coverage of your brand. A standard media kit includes high-quality photos, a […]

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What is Media Monitoring and How Does It Work?

We live in the information age. With 24/7 access to news and information, staying informed about what’s being said across various media channels is more important than ever. Knowledge and understanding are two of the most powerful tools any professional can harness. That’s why media monitoring is an increasingly vital piece of the PR puzzle. […]

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10 Public Relations Examples That Inspire Your Next Campaign

A well planned, thoughtfully executed PR strategy can make a world of difference to your business, your company’s brand, and long-term success. In today’s highly saturated media landscape, there’s no shortage of PR stories happening at any given moment. In this article, we’ll take a close look at some of the best public relations examples […]

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What Activities Does Public Relations Involve?

Public relations, or PR for short, is primarily concerned with influencing public perception of your business or brand. There are many facets of public relations, which plays an increasingly important role in business practice. Modern organisations of all shapes and sizes either use in-house PR departments or hire external PR firms to assist in achieving […]

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EXPERT COMMENT: WILL ANGELS RISE AGAIN?

Six years since their last fashion show took place, Victoria’s Secret no longer holds the power it once did over prospective runway models and their fans. With the likes of Heidi Klum, Miranda Kerr & Gigi Hadid all past models for the brand’s annual runway show, Victoria’s Secret had become a powerhouse that preached female […]

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A “PR MASTERSTROKE”: How Kanye West’s relationship with new wife is helping to revive his tarnished brand image.

The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper’s tarnished reputation.  West’s most recent appearance […]

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What Are Public Relations Campaigns?

Public relations, or PR for short, is a vital aspect of any public entity. That could be a company, a brand, or a public figure like an artist, athlete, or politician. A successful public relations campaign involves a series of coordinated activities with one business outcome in mind. This might be audience expansion, changing public […]

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The Role of Public Relations in Marketing. Why is it Important?

Public relations, or PR, is a key piece of any marketing strategy. PR is devoted entirely to managing and dissemination information between a business and the public. Public relations efforts typically include a media strategy and management of the brand’s public image. This helps boost brand awareness, build trust with the target audience, and expand […]

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How Does “Public Relations” Help a Business?

The success of any company depends on the strength of its reputation. Consumers trust brands that have earned their loyalty. This is true of virtually all business niches, from direct-to-consumer products like coffee and computers to ultra-niche business-to-business professional services. Public relations, or PR for short, is a key tool in the reputation management arsenal. […]

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