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The Best PR Wins & Sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins  The year began with social media companies, trumping, well… Trump. Within the first week of the […]

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Rebrands, bans, and vaccines: The PR wins and sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic, some organisations managed to win us over while others caused a stir in their big PR sins. The PR sins of 2021 Coon rebrands to Cheer Early this year, Coon embarked on a name change — a […]

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PR wins and sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to our daily lives. Despite the pandemic, some people managed to win us over while others caused a stir with their big PR sins. Nicole Reaney of InsideOut PR takes a look back.  The Sins The year began with social media […]

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TikTok dominating Instagram

TikTok quickly rose in popularity at the end of 2019, becoming the most downloaded app in 2020 due to the stay at home order of the pandemic. In the first 3 months of 2020 the ‘entertainment platform’ gained 315 million downloads taking over veteran apps like Instagram, Facebook and Messenger in numbers. In today’s digital […]

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Tips for Small Businesses to Implement Reels and Other New Trends

I’m cutting right to the chase here, running a business is hard work. Entrepreneurs often wear many hats – from marketing manager to accountant, cleaner to customer service – the list is endless. And just when you feel like you might be getting into a good routine…BAM, Instagram drops another feature on us or a […]

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How to use social media to create a community

Creating a community is one of the most important things to having a lasting online presence. By creating a community, you can connect with your audience and therefore grow your following. With social media dominating the digital space for brands and influencers, it is one of the best ways to grow your audience and ensure […]

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How PR can benefit small businesses

As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]

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Why multi-channel marketing strategies are more important than ever

In 2021 it’s safe to say that the communications industry is finding it hard to keep up with the rapid evolution of marketing channels. What started off as traditional advertising through TV and print progressed quickly to online, EDM and social media. Over the last decade from Facebook to Instagram, TikTok and more, influencer marketing […]

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Influencer marketing platforms are a great business model, but here’s what they’re lacking

Upon their Australian launch around 2015, influencer marketing platforms were at the forefront of the industry – and rightfully so. Instagram was at its peak and new platforms like Snapchat were emerging to pull audience’s attention. It only made sense that companies aim to streamline the influencer marketing process by developing a hub for both […]

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