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How to measure PR campaign success

media coverage

What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]

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TikTok Marketing Strategy Guide for Brands in 2022

tiktok app

TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform. […]

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How To Write A Press Release for an Event 

press release

What is a press release? A press release, also known as a media release, is a written document that is distributed to the media or broadcast widely about something newsworthy in order to generate media coverage. It is an important component of the media industry since it gives a story recognition, awareness, and a means […]

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Remote working is corrupting the PR talent pool

As someone who worked from the office almost every day during the pandemic, unlike most I managed to keep the separation of work and home life by leaving my laptop at the office. With the rest of the team working remotely, it meant longer hours and back-to-basics tasks for the most part as we strived […]

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The era of the ‘Mum Influencer’

Becoming a mum comes with an array of emotions; it can be exciting and daunting at the same time. There is so much to learn, most of which happens on the job, no matter how much you try and prepare. There is a world of information at your fingertips, with countless blogs, media outlets and […]

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How to succeed as a fashion influencer

As a PR agency we work closely with influencers on the daily. From mums to celebs, fashion to food, there’s a niche for all. We’ve picked up a few tips along our collective 25+ yrs experience on how to succeed in this industry as an influencer. Find your niche Finding your niche is key in […]

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How to Avoid Workplace Burnout in 2022

We’ve finally settled into the New Year and it’s been keeping us on our toes! This year there is a collective movement to once again minimise or avoid burnout in the workplace following two years of heightened stress for almost all industries. As communication professionals in the PR industry we are constantly under the pump […]

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Eight trends to look out for in influencer marketing in 2022

Over the past two years the marketing and advertising industries were heavily affected by the pandemic, with budget cuts aplenty and client retention more difficult than ever. Nonetheless, the value of the influencer marketing industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years*. When the world shut […]

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The Best PR Wins & Sins of 2021

As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins  The year began with social media companies, trumping, well… Trump. Within the first week of the […]

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