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How Does “Public Relations” Help a Business?

The success of any company depends on the strength of its reputation. Consumers trust brands that have earned their loyalty. This is true of virtually all business niches, from direct-to-consumer products like coffee and computers to ultra-niche business-to-business professional services. Public relations, or PR for short, is a key tool in the reputation management arsenal. […]

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What To Include in An Influencer Brief

With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]

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Why is the Role of Social Media in Public Relations?

Once upon a time, the work of a PR agency was all about press releases and direct media engagement. These days, consumers young and old increasingly rely on social media to form their opinions on the world around them. Social media is now a fully integrated feature of most people’s daily lives. The good news […]

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Tips For Networking In PR

Starting a job in a new industry can feel exciting, nerve-racking, motivational, uncertain and daunting. However it’s important to remember that most sectors have skills that can be applied anywhere. Transferable skills may include problem solving, customer service, teamwork, independence, attention to detail, time management and so on. Arguably the most important life skills are […]

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Why Public Relations Is Important for a Business

Every business in every industry on the planet relies on its reputation to function. A great reputation keeps existing customers around and makes it much easier to attain new ones. Public relations, or PR for short, is the practice of building and maintaining this reputation. Simply put, public relations is a vital piece of any […]

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5 Reasons You Should Outsource Your Influencer Marketing

The surge in influencer marketing means brands will spend an estimated $4.62 billion per year on influencer-related marketing campaigns in 2023. If you run a product or service-based business and are NOT engaging in influencer marketing, what’s the hold up? Is your concern money, time, trust? With the rise of micro-influencers, it’s important to start […]

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Things To Look For In An Influencer Marketing Agency

As with anything business owners put significant money into, you want it to be perfect. We agree, which is why we always recommend opting for a full service Influencer Marketing Agency – like us! As a full service influencer marketing agency, our team offers a range of services including: Influencer marketing strategies Influencer negotiation and […]

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Things We Wish We Knew When We Started PR

As the industry starts the year with a pool of new talent joining the ranks, some with intern experience and others without, we thought it was fitting to share some things we wish we knew when we started our careers. While some of these tips are often outlined when starting a new job, it can […]

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Skills needed for PR in 2023

Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn’t be […]

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