Tips For Networking In PR
Starting a job in a new industry can feel exciting, nerve-racking, motivational, uncertain and daunting. However it’s important to remember that most sectors have skills that can be applied anywhere. Transferable skills may include problem solving, customer service, teamwork, independence, attention to detail, time management and so on. Arguably the most important life skills are […]
Why Public Relations Is Important for a Business
Every business in every industry on the planet relies on its reputation to function. A great reputation keeps existing customers around and makes it much easier to attain new ones. Public relations, or PR for short, is the practice of building and maintaining this reputation. Simply put, public relations is a vital piece of any […]
5 Reasons You Should Outsource Your Influencer Marketing
The surge in influencer marketing means brands will spend an estimated $4.62 billion per year on influencer-related marketing campaigns in 2023. If you run a product or service-based business and are NOT engaging in influencer marketing, what’s the hold up? Is your concern money, time, trust? With the rise of micro-influencers, it’s important to start […]
Things To Look For In An Influencer Marketing Agency
As with anything business owners put significant money into, you want it to be perfect. We agree, which is why we always recommend opting for a full service Influencer Marketing Agency – like us! As a full service influencer marketing agency, our team offers a range of services including: Influencer marketing strategies Influencer negotiation and […]
Things We Wish We Knew When We Started PR
As the industry starts the year with a pool of new talent joining the ranks, some with intern experience and others without, we thought it was fitting to share some things we wish we knew when we started our careers. While some of these tips are often outlined when starting a new job, it can […]
Skills needed for PR in 2023
Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn’t be […]
PR Wins and Sins 2022
It’s been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut […]
Marketing vs PR: What is the Difference?
Even professionals can get marketing and PR confused with one another. The two terms are often used interchangeably, but there are some clear, vital differences between them. Often, the aims of marketing and PR are closely related, if not identical, but there is a clear division between marketing and PR. Simply put, marketing drives sales. […]
Traditional PR vs Digital PR: The Benefits and Differences
What do all businesses, big and small, have in common? They all need PR. Every business succeeds based on their ability to command the attention of their target audience. PR’s role in a business is to maximize brand awareness, build a profile, and foster a positive impression of your brand and business is a key […]
