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Tag Archives: influencer

What To Include in An Influencer Brief

With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]


Kochie leaves Sunrise, Premier reshuffles newsroom & MAFS star turns TV Host

Curious about what’s going on in our island home this week? We’ve wrapped up this week’s highlights, from national-record-breaking TV departures, to government stirrups, and insider entertainment gossip. End of an Era – Kochie announces departure from Sunrise. David ‘Kochie’ Koch announced that he would leave Sunrise after a record 20 years on the show. […]


ITNTW: Radio Host in Hot Water – A PR Nightmare

This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show. Sandilands referred to the 2020 Tokyo Paralympics (held in 2021) as the “Special Olympics” and described the competition as “horrific.” He went on to make insensitive and […]


EXPERT COMMENT: Influencer culture is promoting burnout – and we’re doing nothing to help

I recently read an article on recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in […]


A spa company whose name is Indigenous for beautiful has been called out

Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]


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