In today’s society, it’s important for brands to have a digital presence with the 89% of Australians using the internet and the 80% on social media. The potential missed opportunities by not being online are enormous.
To achieve successful digital PR campaigns, you need to meet your audience where they spend the most time. In 2020, 96% of consumers increased their online video consumption, largely due to the rise of TikTok, reels on Instagram, and lockdowns. Digital PR not only taps into an engaged audience, but enables direct traffic and referral opportunities and aids SEO performance metrics.
with InsideOut Digital PR Agency
InsideOut PR has always been at the forefront of digital media. We established social media channels for a client when it first launched, making that client the leader in the platforms at the time, and were the first micro influencer agency in the sector. Our strong relationships in the digital marketing sector and digital PR industry create vast content opportunities.
During the global pandemic, a digital presence became paramount, and we led this revolution via a major national virtual event attracting record registration and leads for the client. We are the leading digital PR agency for media publicity, with strong relationships with major online news, lifestyle and specialty channels.