Public Relations Consultancy involves handling the public image of a brand by offering strategic direction and guidance for clients and stakeholders. PR consultancy may involve managing relationships within a particular sector, dissecting a brief to create and execute ideas, understanding the latest media trends, and advising brands on how to fit into such an evolving landscape. While PR consultancy can involve securing media coverage and publicity, this is not always the case. Crisis management is one of the core PR consultancy offerings from InsideOut PR–some of our most notable cases have involved crisis communications handling (including both external and internal communications) and crisis public relations campaigns.
We are responsive, reliable, and always on your team
with InsideOut PR
InsideOut PR is a public relations agency committed to achieving the best outcomes for our clients. We chase outstanding results within the media to create consistently successful PR campaigns. Our dedication can be seen through our multiple PR consultancy award wins, including:
- 2021 Mumbrella CommsCon
- 2018 Mumbrella CommsCon
- 2017 Mumbrella CommsCon
- 2017 International Media Relations
- 2016 Cannes PR Lions
- 2016 Spikes Asia PR Awards
PR Consultancy Strategies and Processes
As PR consultants, we work in developing and implementing media strategy, understanding social media content, crisis management, advertising, events, stakeholder communications and partnerships. Our team has worked with many trusted brands in industries including retail, fashion, finance, technology, and more.
Understanding the Brief
The first stage of the consultancy process is understanding the target audience, desired goals and outcomes, budget, and other relevant details to guide us in achieving success.
Develop an angle
Once the brief is understood, our team of PR consultants further researches the industry and competitors to aid the creative process. We devise a unique angle to suit the brand and brief to achieve the desired outcomes.
Based on the audience and angle, communication channels are defined and the strategy is outlined in detail. Our consultancy team ensures that this strategy is reflective of your brand and primed for success, while creative and innovative.
Throughout the campaign, our PR consultants regularly report back to clients on progress, as well as any relevant movements or events in the wider industry. We can pivot or pause the campaign depending on the nature of the situation to ensure positive brand reputation remains.
Consultancy Services Performed
Media Publicity – Earned, Owned and Paid
Copywriting and Design
Crisis And Issues Management
Media Outcomes / Results
Our clients can expect honest and regular communication from our knowledgeable team. Not only do we value the relationships with our clients, we value the relationships with our media contacts. Both sides are vital to achieving successful PR campaigns. We set realistic KPIs from the start and aim to exceed these, giving a greater ROI. Success could be defined in terms of media/influencer coverage, share of voice, brand awareness and recognition, leads/traffic, or industry relationships. We believe the success of our agency comes from offering our clients more than just public relations and communications solutions.
Frequently Asked Questions (FAQs)
How do I sign up for PR consultancy?
Send us an email to set up an initial meeting and then we will take care of the rest!
How much does PR consultancy cost?
Our fees are on par with other PR firms in the industry and we are transparent with our costs from the get go. Budgets are discussed in the initial meeting to ensure clients feel confident in working with us.
How successful will my PR campaign be? Every PR campaign is unique. We work with our clients to set clearly defined KPIs that are realistic (although we always aim to exceed) and value for money. Many of our clients have returned to work with us again following successful campaigns. Many of these become retainer clients who value our ongoing achievement of PR results and bold ideas to continue innovation in the sector.