Frequently Asked Questions (FAQs)
How do I set up an initial call?
Just send us an email or a DM and we can set a time!
What is discussed on the initial call?
We like to understand the brand’s history, past/current marketing efforts, structure, target market and audience, point of difference, goals for the campaign and long-term vision. We discuss budgets and timing, as well as expectations of results.
What happens next?
We then take all this information away and brainstorm with the team to develop a creative and effective influencer marketing strategy. We approach the influencers we feel best suit the brief–who may be micro influencers, local influencers, or celebrity influencers–and negotiate budgets to ensure best ROI for the client. The final brief is then presented to the client to approve the talent, and we commence the campaign.
Do I get to approve the talent?
Yes, we always ensure our clients have final sign off on the talent used, and deliverables per talent. We put a recommendation together that we believe best suits the budget and goals of the campaign, but clients always have final approval.
How do you measure success?
This is determined in the initial call with the client. It may traffic via tracking links, social followers, social engagement, sales etc. We ensure all campaigns are accurate and measurable in order to evaluate ROI. You will receive a report at the close of the campaign with all the insights and statistics.
I am a start-up and only have a small budget, can I still use your services?
Of course! We can work to any budget, big or small, to get the results you are after. This is through the use of micro, macro and celeb influencers who are fit to support your brand. We have a great network of contacts who are open to negotiating. We can also offer proposals based on different budget tiers to aid in the evaluation of ROI prior to committing to the campaign.