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Category Archives: Blog

Can You Identify the Brand if It’s Covered?

The 2026 FIFA World Cup is a go, and people from all over the world are invested in who takes the crown. Levi’s Stadium in California, one of the many stadiums that are hosting the matches this year, was told they had to cover up their logo due to sponsorship restrictions.  Ironically, this moment of […]

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ITNTW: THE 2026 BELIEBER MASTERCLASS

  Coachella 2026 delivered a masterclass in brand dominance that most of the industry completely overlooked while they were busy dissecting the festival’s logistics. While the “Team Critical” crowd was complaining about “lazy” performances, Justin Bieber was leisurely rewriting the rules of engagement. Over the last two weekends, the global icon turned the California desert […]

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ITNTW: POINTES OF CONTENTION – DECODING THE CHALAMET BACKLASH

Thirty seconds was all it took for the internet’s golden boy to become its most polarising ex. By now, you’ve likely seen the viral clip of Timothée Chalamet casually dismissing ballet and opera as art forms that “no one cares about anymore.”  “I don’t want to be working in ballet, or opera, or things where […]

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ITNTW: A Wickedly Good Press Tour

The highly-anticipated release of Wicked finally arrived last week, as the blockbuster musical hit cinemas around the world. Its star-studded cast, featuring the likes of Ariana Grande, Cynthia Erivo and Johnathan Bailey has had the media in frenzy during the production and press of the film. More often than not, the cast had found themselves […]

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