Have Aussie brands finally caught on to Substack? The popular subscription and long-form text platform has gone noticeably under the radar for major marketing and PR agencies, who have struggled to find a way to equip the platform. This is because Substack positions itself as a platform which is able to overcome other social media’s […]
Lets talk about mums. Caro Claire Burke’s debut novel Yesteryear has broken free of the boundaries of Booktok shelves and become the eye of a cultural storm. It’s being talked about in book clubs around the world, discussed by influencers and famous actresses, and torn to shreds in the limelight like an autopsy under the […]
On the 25th of July, a crowd of 2,000 people met in Hyde Park to sing. The sing-in protest was organised after the cancellation of Divine Playhouse. The sudden closure was a result of pressure on the property owners, and criticism of the use of the abandoned Kent Street church as an inclusive music venue. […]
What’s more important than the FIFA World Cup final? This week, the 2026 FIFA World Cup Final marked a significant moment in sports history, beginning the tradition of a FIFA halftime show. Following on from the success of the NFL Super Bowl Halftime Show, with headliner Bad Bunny, the performance featured the world’s biggest artists […]
In an era where personal branding is associated with sponsorships, aesthetics and self-promotion, former NRL player, Jai Arrow, has perfectly demonstrated how a public platform can be used for something far more greater. Jai Arrow, South Sydney Rabbitohs forward, was recently forced to retire this season on medical grounds. Initially silently leaving the field before […]
“All of the above…” was a response given by Australian PM, Anthony Albanese, when he was asked the question who he would theoretically “Shag, marry, date?” The options presented to Albanese by the podcast host were Kylie Minogue, Nicole Kidman and Rhonda Burchmore, three females who are prominent within the Australian entertainment industry. What was […]
The live action Moana recently premiered here in Australia, with stars Dwayne Johnson, who plays “Maui,” and Catherine Laga’aia, who plays “Moana,” making appearances. Many people were invited to this event, but the attendees had a different type of experience in front of the camera. The 2026 live action film Moana had its premiere in […]
The 2026 FIFA World Cup is a go, and people from all over the world are invested in who takes the crown. Levi’s Stadium in California, one of the many stadiums that are hosting the matches this year, was told they had to cover up their logo due to sponsorship restrictions. Ironically, this moment of […]
With Eurovision being broadcasted this week, pop icon Delta Goodrem is set to compete, representing Australia in one of the biggest singing contests of the year. Bringing back her relevance into light, she is proving that Eurovision and other music events are just as much about PR as they are about the actual performance. Although […]
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