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Tag Archives: #brand

ITNTW: It’s Barbies World and We’re all Just Living in it

The marketing campaign for the highly anticipated Barbie movie has been nothing short of remarkable, captivating audiences and creating a powerful brand presence leading up to its release. From brand collaborations to activations and strategic marketing materials, the team behind the Barbie movies has left no stone unturned in their mission to promote the film, […]

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ITNTW: “IT’S A GREAT IDEA TO IGNORE PR ADVICE – SAID NO ONE EVER

…Except for Colleen Ballinger We’ve discussed the implications of not reaching out to PR in times of crisis. Although, we are yet to share the implications of going against the advice of your PR team. InsideOut analyses the incident involving YouTube star, Colleen Ballinger from a PR lens. How the crisis began Colleen Ballinger, better […]

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ITNTW: STOP, COLLABORATE AND LISTEN

It seems as though every brand under the sun has been releasing collaborations that have taken many by surprise. Brand collaborations are definitely not a new phenomenon, and continue to be an extremely effective way to generate brand engagement and awareness if executed correctly. As of late, however, brands have been pumping them out, and […]

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ITNTW: FROM SHEIN TO SHE-MESS

Fast-fashion retailer SHEIN has recently found itself caught up in yet another controversy. The brand, known for alleged plagiarism, labour violations, and concerns over lead content in its clothing, attempted to repair its image by organising an influencer trip to one of its factories. However, the trip turned out to be a PR nightmare for […]

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Ignorance is NOT Bliss – 3 Situations where effective Crisis Communication was not considered.

Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” Although when it comes to your customers, ignoring them is possibly one of the least intelligent things you can do. Especially when you owe them millions of dollars. From ignorance to unresponsiveness, IOPR highlights three situations where crises were handled poorly. […]

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Kochie leaves Sunrise, Premier reshuffles newsroom & MAFS star turns TV Host

Curious about what’s going on in our island home this week? We’ve wrapped up this week’s highlights, from national-record-breaking TV departures, to government stirrups, and insider entertainment gossip. End of an Era – Kochie announces departure from Sunrise. David ‘Kochie’ Koch announced that he would leave Sunrise after a record 20 years on the show. […]

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ITNTW: Hate Unmasked – Stan Grant’s Departure

This week, Stan Grant, a renowned Indigenous host of ABC’s Q+A, has made the tough choice to resign due to relentless racist abuse on social media. As a respected journalist and broadcaster, Grant has endured derogatory comments that directly attack his ethnic and cultural background, causing immense distress and leading to his departure from the […]

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ITNTW: FRANK OCEAN’S LOST PERFORMANCE AT COACHELLA 2023

If you’ve been on social media this week, chances are you’ve seen pictures and posts from the biggest music and arts festival in North America. Coachella has become more than just a festival, it’s a cultural phenomenon where all the music lovers, influencers and celebrities gather for two weekends in April to experience some of […]

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ITNTW: Radio Host in Hot Water – A PR Nightmare

This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show. Sandilands referred to the 2020 Tokyo Paralympics (held in 2021) as the “Special Olympics” and described the competition as “horrific.” He went on to make insensitive and […]

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