Get the word with our

Category Archives: Articles

A “PR MASTERSTROKE”: How Kanye West’s relationship with new wife is helping to revive his tarnished brand image.

The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper’s tarnished reputation.  West’s most recent appearance […]


What Are Public Relations Campaigns?

Public relations, or PR for short, is a vital aspect of any public entity. That could be a company, a brand, or a public figure like an artist, athlete, or politician. A successful public relations campaign involves a series of coordinated activities with one business outcome in mind. This might be audience expansion, changing public […]


How Does “Public Relations” Help a Business?

The success of any company depends on the strength of its reputation. Consumers trust brands that have earned their loyalty. This is true of virtually all business niches, from direct-to-consumer products like coffee and computers to ultra-niche business-to-business professional services. Public relations, or PR for short, is a key tool in the reputation management arsenal. […]


What To Include in An Influencer Brief

With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]


1.01, 24-26 Falcon Street, Crows Nest, NSW 2065 +61 2 7229 4400 ©2023 InsideOut PR. All rights reserved.