Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year. Subway’s Footlong Fairy Bread Well known for their […]
PR is all about relationships. Media relations, as it pertains to public relations, is about the relationships you build with media contacts and members of the press. Usually, this refers to the relationship between journalists and public relations professionals. Strong media relations practices help lend a sense of authenticity and validity to a brand or […]
It’s hard to overstate the importance of a well crafted media kit to any brand. A media kit, which you may also know as a press kit, is the collection of promotional materials you provide to media outlets when they want to create coverage of your brand. A standard media kit includes high-quality photos, a […]
We live in the information age. With 24/7 access to news and information, staying informed about what’s being said across various media channels is more important than ever. Knowledge and understanding are two of the most powerful tools any professional can harness. That’s why media monitoring is an increasingly vital piece of the PR puzzle. […]
A well planned, thoughtfully executed PR strategy can make a world of difference to your business, your company’s brand, and long-term success. In today’s highly saturated media landscape, there’s no shortage of PR stories happening at any given moment. In this article, we’ll take a close look at some of the best public relations examples […]
Public relations, or PR for short, is primarily concerned with influencing public perception of your business or brand. There are many facets of public relations, which plays an increasingly important role in business practice. Modern organisations of all shapes and sizes either use in-house PR departments or hire external PR firms to assist in achieving […]
Six years since their last fashion show took place, Victoria’s Secret no longer holds the power it once did over prospective runway models and their fans. With the likes of Heidi Klum, Miranda Kerr & Gigi Hadid all past models for the brand’s annual runway show, Victoria’s Secret had become a powerhouse that preached female […]
The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper’s tarnished reputation. West’s most recent appearance […]
Public relations, or PR for short, is a vital aspect of any public entity. That could be a company, a brand, or a public figure like an artist, athlete, or politician. A successful public relations campaign involves a series of coordinated activities with one business outcome in mind. This might be audience expansion, changing public […]
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