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Category Archives: Articles

What is Media Relations in Public Relations

PR is all about relationships. Media relations, as it pertains to public relations, is about the relationships you build with media contacts and members of the press. Usually, this refers to the relationship between journalists and public relations professionals. Strong media relations practices help lend a sense of authenticity and validity to a brand or […]


How to Build a Media Kit

measuring campaign

It’s hard to overstate the importance of a well crafted media kit to any brand. A media kit, which you may also know as a press kit, is the collection of promotional materials you provide to media outlets when they want to create coverage of your brand. A standard media kit includes high-quality photos, a […]


A “PR MASTERSTROKE”: How Kanye West’s relationship with new wife is helping to revive his tarnished brand image.

The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper’s tarnished reputation.  West’s most recent appearance […]


What Are Public Relations Campaigns?

Public relations, or PR for short, is a vital aspect of any public entity. That could be a company, a brand, or a public figure like an artist, athlete, or politician. A successful public relations campaign involves a series of coordinated activities with one business outcome in mind. This might be audience expansion, changing public […]


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