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ITNTW: The best April fools stunts from 2024

Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year.

Subway’s Footlong Fairy Bread
Well known for their footlong sandwiches, Subway teased at the idea of releasing footlong fairy bread, perfectly blending an Aussie classic and their own iconic menu item.

Spotify’s Spotify Matched
Spotify AU & NZ headed to social media to post a photoshopped billboard displaying a new dating app ‘Spotify Matched’ enticing viewers to find the love of their life based on listening behaviours, to eventually swipe right on a musical soulmate. Although at this stage this is nothing more than a stunt, hundreds of fans were quick to head to the comments and express their love for the idea. Perhaps this is something Spotify should seriously consider releasing.

Arnott’s Chicken Crimpy Wagon Wheels
Coming off the back of their collaboration with Coles, releasing Shapes-flavoured hot cross buns, it seems Arnott’s love the idea of mixing unlikely flavours, such as their new Chicken Crimpies and Wagon Wheel collaboration. It’s safe to say that we’re glad this one won’t be hitting supermarket shelves!

The [female] athlete project’s *now supporting men’s sport too
Dedicated purely to highlighting the successes of our country’s female athletes, TFAP used this April Fool’s day to slap back at their haters, poking fun at those who believe success in women’s sport is putting men’s competition at risk. Their post centred around raising awareness for the “Matilda’s team for the men” and included a mock up of fake merch printed with “Boys play sports too” selling at a 21.7% higher price point than their other shirts, highlighting the current gender wage gap in Australia.

Transport for NSW’s Train seat inspired apparel
Our blue and yellow patterned train seats are infamous amongst Sydney siders, becoming somewhat of a Gen-Z social media icon in recent months. Appealing directly to this key audience, Transport NSW got themselves involved in the joke, presenting a train seat-inspired range of apparel to their followers.

These meticulous April Fools Day social media stunts are a great campaign for brands to unleash their creativity and humour and can create the ultimate PR wins.

If you’re looking for a viral PR moment we’re here to help! Email us at to find out more.

Written by Michelle Yeow & Victoria Guest – PR & Influencer Coordinators at InsideOut PR and #AsSeenOn

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