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Instagram is ten years old and – where would we be without it?

Instagram, the pioneer of the social media industry, turned ten last month and these days it is hard to imagine a world without it. From travel inspiration to the classic “selfie” or the Black Lives Matter Movement that dominated the platform earlier this year, Instagram has taken the world by storm. Within the corporate world […]

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Inside Out PR wins two new clients

Sydney PR agency Inside Out PR has welcomed two news clients to their roster with digital event AXN All-Stars and consultancy agency Realise Business. “We are so thrilled to be working on this international project. With COVID-19 impacting events worldwide, it’s great to come together to bring joy to people at home. Additionally, our extensive […]

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Lights, Camera, Action!

As a publicist nothing is more exciting than watching a TV segment go to air. Even to this day after 13 years in PR, nothing gives me more of a rush! At the InsideOut PR office, we eagerly huddle around the office TV – phones in hand, ready to record and re-gram. The culmination of […]

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Naim Audio, Focal and Bentley join forces

Naim Audio has been supplying bespoke car-audio systems for Bentley Motors since 2008, and Naim and Focal merged in 2011. Now, all three companies have worked together to produce two new high-end audio products for the home: The Naim Mu-so for Bentley Special Edition (a luxury version of the Naim all-in-one music player that earned […]

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PR vs ADVERTISING – THE IMPACT OF COVID-19

There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]

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TikTok and the Media Industry

Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]

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Influencer marketing now has an Industry Code of Practice

The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]

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The Media Industry post COVID-19

As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]

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Inside Out PR adds bedding brand White & Green to its roster

Inside Out PR has won the public relations account for international bedding brand White & Green. The agency will begin work building publicity around White & Green’s Australian launch. Nicole Reaney, director of Inside Out PR, said: “We are thrilled to welcome White & Green to our client roster and assist their international growth here […]

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