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PR Wins and Sins 2022

It’s been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut […]


Marketing vs PR: What is the Difference?

Even professionals can get marketing and PR confused with one another. The two terms are often used interchangeably, but there are some clear, vital differences between them. Often, the aims of marketing and PR are closely related, if not identical, but there is a clear division between marketing and PR. Simply put, marketing drives sales. […]


Traditional PR vs Digital PR: The Benefits and Differences

What do all businesses, big and small, have in common? They all need PR. Every business succeeds based on their ability to command the attention of their target audience. PR’s role in a business is to maximize brand awareness, build a profile, and foster a positive impression of your brand and business is a key […]


What is B2B PR? 4 Key Strategies to Promote B2B PR Campaign

B2B PR is all about tailoring your messaging and image for other businesses. Although B2B PR is similar to B2C, there are several subtle, nuanced differences that you need to know in order to get the most out of any PR strategy. In this article, we’re looking at the differences between B2B and B2C PR, […]


What Is Digital PR and How It Strengthens Brand Names

digital marketing seo

Digital public relations can be an extremely effective way to reach new audiences and build relationships with industry experts. If you’re looking for a way to take your marketing efforts to the next level, digital PR may be the perfect solution. Thanks to its ability to reach large audiences and create meaningful relationships, digital PR […]


Why storytelling is no longer enough to win consumers attention

From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]


How to measure PR campaign success

media coverage

What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]


TikTok Marketing Strategy Guide for Brands in 2022

TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform. […]


How To Write A Press Release for an Event 

press release

What is a press release? A press release, also known as a media release, is a written document that is distributed to the media or broadcast widely about something newsworthy in order to generate media coverage. It is an important component of the media industry since it gives a story recognition, awareness, and a means […]


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