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What Is Digital PR and How It Strengthens Brand Names

Digital public relations can be an extremely effective way to reach new audiences and build relationships with industry experts.

If you’re looking for a way to take your marketing efforts to the next level, digital PR may be the perfect solution. Thanks to its ability to reach large audiences and create meaningful relationships, digital PR can be a powerful tool for any business.

When done correctly, digital public relations can help to increase brand awareness, drive traffic to your website, and build relationships with important online influencers.

Digital PR vs Traditional PR

Traditional PR is the process of pitching stories to journalists and print-based publications in order to get them to write about your company or product.

This often involves sending out press releases on print media, arranging interviews, and setting up press events.

Digital PR strategy, on the other hand, is the process of promoting your brand or product online.

This can be done through a variety of digital channels, such as social media, blogs, and online press releases.

While the goal for both PR campaigns is the same – to promote your brand or product, digital PR is often more effective and efficient. Although, traditional PR is still a vital part of many marketing campaigns.

How does a digital PR campaign help SEO?

A good digital PR campaign can help improve your SEO in a number of ways. Link building is one of the most important ranking factors for SEO, and digital PR can help you earn high-quality backlinks from reputable websites.

What are backlinks?

A backlink is acquired when other website publishes blog content that contains your website link.

Backlinks play an important role in Search Engine Optimisation (SEO) strategies because it helps to improve your website’s ranking on search engines.

Search engines use a variety of factors to rank websites, and backlinks are one of the key ranking factors for SEO, and the more high-quality, relevant links you have, the higher your website’s domain authority, the higher you will rank in search.

What is link building?

Many Search Engine Optimisation (SEO) experts and link builders use a digital PR strategy for technical SEO purposes to gain visibility on Google search engine.

So what is link building, exactly?

Link building is when you work to gain backlinks from other high authority websites, to improve your website’s SEO ranking.

This coverage by online publications is usually in the form of high quality articles, guest blog posts, or social shares.

By getting links from high authority sites, you can improve your website’s domain authority and subsequently, increase your website’s organic rankings in the Google search engine results pages (SERPs), leading to more organic search traffic.

While link building is an important ranking factor for SEO, digital PR can also help to improve your website’s authority and trustworthiness.

What are the benefits of digital PR for brands?

There are many benefits of digital PR, which is why it’s such an important part of any digital marketing strategy.

Some of the key benefits of digital PR include:

1. Increased Reach

Digital PR allows you to reach a much wider audience than traditional PR.

For example, if you send out a press release on social media, it has the potential to be seen by millions of people.

On the other hand, if you send out a press release to a print publication, it will only be seen by those who read that particular publication.

2. Greater Engagement

Digital PR also allows for greater engagement with your target audience.

For example, if you post an article on social media, people can leave comments and share their thoughts on the piece.

This allows you to start a two-way conversation with your audience and build relationships with them.

3. More Cost-Effective

Digital PR is also more cost-effective than traditional PR.

For example, if you want to send out a press release on social media, it will cost you nothing to do so.

On the other hand, if you want to send out a press release to a print publication, you will likely have to pay for advertising space.

4. Raise Brand awareness

Digital PR campaigns are more likely to generate media coverage than traditional PR campaigns. This is because digital PR uses techniques that are more newsworthy and interesting to the media.

As a result, digital PR can help to raise awareness of your brand and get people talking about your company or product.

5. Improved ROI

Because digital PR is more cost-effective and efficient, it often leads to a higher return on investment (ROI) than traditional PR.

You can measure the results of your digital PR campaigns more easily than traditional ones. This allows you to see what is working and what is not, and make necessary adjustments to improve your results.

6. Builds Brand Image

When your brand starts to get mentioned online, it will help to increase your brand’s reputation. For example, getting good online reviews by thought leaders and influencers will help build trust in your brand.

Influencer marketing is a great way to gain brand exposure and improve digital PR.

marketing strategy

Examples of digital PR strategies

Content marketing

This Digital PR focuses on the distribution of digital content, such as blog posts, infographics, videos, or e-books. The aim is to generate interest and engagement from the target audience.

To run a successful content marketing strategy, the content creation process should be focused on producing quality content and newsworthy content.

Creating content that is compelling and interesting will help to capture the attention of your target audience and encourage them to engage with your brand.

It is also important to ensure that the digital content is optimised for search engines by doing keyword research, so that it can be easily found in the search results by the target audience.

Social media marketing

This digital PR strategy focuses on using social media platforms, such as Twitter, Facebook, and Instagram, to promote your brand.

It involves creating engaging content that will interest the right audience and encourage them to share it with their followers.

This digital PR strategy can be used to build relationships with influencers and thought leaders in your industry, as well as increase brand loyalty and brand reputation. Having positive reviews of your product or service on social media can lead to more sales.

Media relations

This digital PR strategy focuses on building relationships with the media, in order to get coverage for your brand.

It involves pitching story ideas to journalists and influencers, in order to get them interested in your brand.

It is extremely important to create content that is newsworthy and has valuable information.

This is where building relationships with online journalists can come in handy, as they are always on the lookout for new and interesting stories to write about.

How do you measure the success of a digital PR campaign?

There are a number of ways to measure the success of a digital PR campaign. These often overlap with digital marketing metrics for performance.

Some of the most common metrics include:

  1. Media coverage: This can be measured in terms of the number of media placements, reach, and engagement.
  2. Website traffic: This can be measured in terms of the number of visitors, pageviews, and conversions.
  3. Social media engagement: This can be measured in terms of likes, shares, and comments.
  4. Brand awareness: This can be measured in terms of brand recall, brand recognition, and brand preference.
  5. Lead generation: This can be measured in terms of the number of leads generated and converted into customers.

What are some digital tools for digital PR strategies?

Once you have determined the metric you want to focus on, you need to select the digital tools that will help you measure it.

There are a number of digital tools that can be used for digital PR campaigns, some of the category for popular digital tools include:

  1. Google Analytics: Track website traffic, engagement, and conversions.
  2. Social media monitoring tools: Track social media mentions, engagement, and reach.
  3. Media monitoring tools: Track media coverage, placements, and reach.
  4. Lead generation tools: Track leads generated and converted into customers.
  5. SEO tools: Track website rankings, organic traffic, and social signals.
  6. Email marketing tools: These digital tools can be used to track email open rates, click-through rates, and conversion rates.

When to outsource PR campaigns to a digital PR agency

There are a number of reasons why you may want to consider outsourcing digital PR to a digital PR agency.

Here are a few of the most common reasons:

  1. You don’t have the time or resources to do it yourself.
  2. You want to focus on other areas of your business.
  3. You want expert help to create and execute an effective digital PR campaign.
  4. You want access to a team of digital PR professionals who can provide support and guidance throughout the campaign.
  5. You want to outsource digital PR to a digital PR agency that specialises in this type of marketing.

How to choose a digital PR agency

Digital PR agencies can provide a number of benefits, but it’s important to choose the right agency for your needs.

Here are a few things to keep in mind when choosing a digital PR agency:

  1. Ask for their portfolio and previous experience with digital PR campaigns.
  2. Make sure the PR agency understands your business goals and objectives.
  3. Check if the PR agency has a strong digital PR presence.
  4. Find out if the PR agency is transparent about their pricing.
  5. Make sure the PR agency is responsive and easy to communicate with.


Digital PR is vital for companies in the digital age. It helps promote your brand and build trust with your customers. While traditional PR techniques are still important, digital PR can help you reach a wider audience and strengthen your relationship with them.

When done right, digital PR can be a powerful tool to help businesses succeed. If you want to improve your digital PR strategy, consider working with a digital marketing agency that specialises in this area. They can help you create content that will reach your target audience and promote your brand effectively.

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