TikTok quickly rose in popularity at the end of 2019, becoming the most downloaded app in 2020 due to the stay at home order of the pandemic. In the first 3 months of 2020 the ‘entertainment platform’ gained 315 million downloads taking over veteran apps like Instagram, Facebook and Messenger in numbers. In today’s digital […]
Upon their Australian launch around 2015, influencer marketing platforms were at the forefront of the industry – and rightfully so. Instagram was at its peak and new platforms like Snapchat were emerging to pull audience’s attention. It only made sense that companies aim to streamline the influencer marketing process by developing a hub for both […]
As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]
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