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TikTok Marketing Strategy Guide for Brands in 2022

TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform.

What is TikTok and why should businesses be using it?

TikTok is a platform where users can share short videos of themselves. It’s a popular platform for creating and sharing creative content, and it has especially become popular among Gen Z users. In recent years, TikTok has seen a surge in popularity and it is now one of the most downloaded apps in the world.

Australia TikTok Statistics by We Are Social Digital 2022 Report 

  • Australian TikTok users spend an average of 23.4 hours per month which is higher than any other social media platforms including Facebook, YouTube & Instagram
  • Potential Reach of Ads on TikTok (over the age of 18) in Australia is 7.38 million users. 44.7% were Male and 55.3% were female.

How to Create a Successful TikTok Marketing Strategy?

In order to create a successful TikTok marketing strategy, you need to understand how the platform works and what types of videos are most popular. You also need to come up with a content strategy that aligns with your business goals.

1. Understand How TikTok Works

In order to create a successful TikTok marketing strategy, you need to understand how the platform works and what types of videos are most popular.

One of the things that makes TikTok unique is its algorithm. The TikTok algorithm is designed to show users the videos that they are most likely to be interested in. This means that users will see more of the videos that are similar to the ones they have already watched or engaged with. This helps to ensure that users see the best possible content when they open the app.

2. Different types of TikTok Videos

If you’re not sure where to start, look for other brands in your industry that are using TikTok and see what kinds of videos they’re posting. Some of the most popular types of videos on TikTok include:

Product videos

Product videos are a great way to show off your products and explain what they do. They can be short and entertaining, or they can be more in-depth and explain the features of your product.

Tutorial / How-to videos

tutorial video

How-to videos are a great way to show your audience how to use your products.

Customer testimonials

Customer testimonials are a great way to show off your happy customers and explain how your products have helped them.

Q&A videos

Q&A videos are a great way to show off your knowledge and answer any questions your audience might have.

3. How to Get Started with TikTok Marketing

Now that you understand how TikTok works and what types of videos are most popular, it’s time to start creating your own content. Here are a few tips to help you get started:

Create a TikTok account

Make sure that your profile is set up correctly. Be sure to include a link to your website or social media pages, as well as a short bio about your business.

Profile set up is important because it’s one of the first things that potential customers will see when they come to your page. Be sure to include a catchy headline, a clear description of what you do, and links to your website or social media pages.

Create engaging content

The key to creating a successful TikTok marketing strategy is to create engaging content. Your videos should be creative, entertaining and relatable. They should also be informative and offer value to your audience.

Keep it short and sweet

Most TikTok users have a short attention span, so it’s important to keep your videos under 60 seconds.

Target your audience correctly

When it comes to targeting your audience on TikTok, it’s important to do your research and figure out who you want to reach. You can use demographic data to help you pinpoint your target market, and then create videos that are more relevant and engaging to them. Additionally, you can also use data from TikTok analytics to determine which topics are most popular among your target audience.

Be relatable

Your videos should be relatable to your target audience. When your viewers feel like they can relate to your content, they are more likely to engage with it and share it with their friends. So be sure to make videos that are funny, inspiring, or informational, and that reflect the interests of your target market.

Be genuine:

If your audience can tell that you’re just trying to sell them something, they’ll be less likely to engage with your content. Instead, focus on creating videos that are interesting and entertaining, and that show off your brand’s personality.

Use engaging visuals

Visuals are key when it comes to creating engaging TikTok videos. You want to make sure that your videos are fun and interesting to watch, and that they hold the viewer’s attention. This can be done by using creative visuals, interesting effects, and fun music. You can also experiment with different filming techniques and shooting styles to create a unique look and feel for your videos.

Use calls to action:

Adding a call to action (CTA) to your TikTok videos is a great way to encourage viewers to take action. Whether you want them to visit your website, buy your product, or subscribe to your channel, including a CTA in your videos is a great way to increase conversions.

Make sure that your CTA is clear and easy to understand. You also want to make sure that it stands out from the rest of the video. Use text or graphics to draw attention to it, and make sure that it’s easy to click on.

Use Hashtags

Hashtags are a great way to connect with your target audience and build brand awareness. When you use hashtags, be sure to use relevant ones that relate to your business. For example, if you’re a clothing company, you might want to use hashtags like #fashion or #style. If you’re a food company, you might want to use hashtags like #foodie or #yum.

Be sure to also use trending hashtags so that your videos are seen by more people. Trending hashtags change frequently, so be sure to check back often to see what’s popular so that your videos are seen by more people.

TikTok marketing strategy tips

1. Be sure to post consistently and often

Posting TikTok videos regularly is key to success on the platform. You want to make sure that your audience always has something new to watch, and that they stay engaged with your content. Try to create a schedule for releasing new videos, and stick to it as closely as possible. This will help you keep your viewers interested and coming back for more.

2. Test different types of content to see what works best

When it comes to TikTok marketing, it’s important to experiment with different types of content to see what works best for your brand. Try creating videos that are funny, informative, or inspiring. You can also test out different formats, such as short skits, interviews, or product demonstrations. By experimenting with a variety of content ideas, you’ll be able to find the type of videos that resonates most with your target audience.

3. Stay up-to-date on the latest trends

To stay up to date on the latest TikTok trends, it’s important to follow popular accounts and explore the hashtags that are related to your niche or industry.

Additionally, paying attention to what’s popular on other social media platforms can help you come up with ideas for TikTok content. For example, if a particular style of video is doing well on YouTube, there’s a good chance that it will also be popular on TikTok.

4. Reply to comments and encourage interaction

One way to increase engagement on your TikTok videos is to reply to comments and encourage interaction. When users see that you’re responding to their comments, they’ll be more likely to keep watching your videos and even leave more comments themselves.

5. Collaborate with other businesses or influencers in your industry.

Collaborating with other brands on TikTok can be a great way to reach a larger audience. By teaming up with other businesses that have a similar target market, you can create videos that are more relevant to your viewers. Additionally, working with other brands can help you to build relationships and create partnerships that can be beneficial to both businesses.

TikTok influencer marketing is another great way to promote your brand. Influencers are individuals with a large following on the platform and are able to influence their followers’ purchasing decisions.

tiktok influencers

Find influencers in your industry and collaborate with them to create videos that will be seen by their fans. When you collaborate, be sure to choose someone who is a good fit for your brand and who has an engaged and active following.

6. Use TikTok advertising to reach even more users.

If you want to maximise your success on TikTok, consider advertising to its users. TikTok ads are short, skippable videos that appear between other videos in the app. They can be up to 60 seconds long and can include visuals, sound, or both.

TikTok ads are a great way to reach more users and promote your business. Just be sure to create short, skippable videos that are relevant to your target audience.

How can businesses measure the success of their TikTok marketing campaigns?

tiktok marketing campaigns

There are a few different ways businesses can measure the success of their TikTok marketing campaigns:

Video views

How many people have watched your videos?


How many people have liked, commented, or shared your videos?


How many people have seen your videos?

Brand awareness

How well is your brand known amongst TikTok users?


You can also survey your customers to find out whether they discovered your brand on TikTok and then followed through with a purchase.

What are some challenges businesses face when using TikTok for marketing?

There are a few challenges businesses face when using TikTok for marketing:

Reaching the right audience

It can be difficult to target your videos to the right people if you don’t have a clear understanding of who your target audience is.

Creating engaging content

Users are more likely to watch videos that are interesting and visually appealing. If your videos are boring or poorly made, users will likely skip them.

Standing out from the competition

There are millions of videos on TikTok, so it can be difficult to make yours stand out from the rest.

If you’re looking to use TikTok for marketing, be sure to keep these challenges in mind so that you can create a TikTok marketing strategy that overcomes them and helps you reach your business goals.

Final thoughts

TikTok marketing can be extremely beneficial for businesses. It is a great way to reach a new and engaged audience. Additionally, it can be used to promote your brand, increase website traffic, and generate leads or sales.

By creating engaging content, using relevant hashtags, and collaborating with other businesses or influencers, you can reach a wider audience and build brand awareness. Just be sure to keep the challenges of TikTok marketing in mind so that you can create a successful TikTok marketing campaign.

Lastly, be sure to measure the performance of your campaigns so you can determine which strategies are working best for you and what could use improvement to improve your results. Thanks for reading!

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