ITNTW: THE 2026 BELIEBER MASTERCLASS
Coachella 2026 delivered a masterclass in brand dominance that most of the industry completely overlooked while they were busy dissecting the festival’s logistics. While the “Team Critical” crowd was complaining about “lazy” performances, Justin Bieber was leisurely rewriting the rules of engagement. Over the last two weekends, the global icon turned the California desert […]
