The surge in influencer marketing means brands will spend an estimated $4.62 billion per year on influencer-related marketing campaigns in 2023. If you run a product or service-based business and are NOT engaging in influencer marketing, what’s the hold up? Is your concern money, time, trust? With the rise of micro-influencers, it’s important to start […]
The annual practical jokes of April 1st have blessed us once again. Of course, every year people ponder on the origin of the tradition, yet no answers have ever been solidified. More and more businesses are jumping on the bandwagon of April Fools, with the main jokes leading customers to believe an exciting/strange product is […]
This week, Australian radio host Kyle Sandilands has come under fire after breaching decency standards during a segment about the Paralympics on his top-rated Sydney breakfast radio show. Sandilands referred to the 2020 Tokyo Paralympics (held in 2021) as the “Special Olympics” and described the competition as “horrific.” He went on to make insensitive and […]
Married at First Sight (MAFS) has been a controversial reality TV show in Australia for years, but it’s also one of the most popular. Even if it’s hard to admit sometimes, a lot of us are hooked weekly. As the latest season comes to an end, there has been a lot of discussion around the […]
As with anything business owners put significant money into, you want it to be perfect. We agree, which is why we always recommend opting for a full service Influencer Marketing Agency – like us! As a full service influencer marketing agency, our team offers a range of services including: Influencer marketing strategies Influencer negotiation and […]
We’ve seen the internet blow up in anger over the announcement that Sticky Fingers was going to be playing at Byron Bay Bluesfest, but why are people so pressed about a band playing at a festival? Well the lead singer in the band, Dylan Frost, has had past allegations of threatening and abusive behaviour & […]
It’s been a big few weeks for American actress and singer Selena Gomez. She has achieved tremendous success in her career and she has just became the most followed women on Instagram with 381 million followers, surpassing none other than Kylie Jenner. However, despite her professional accomplishments, she has been subjected to the most recent […]
When Rihanna released Fenty Beauty, the brand was praised for their extensive shade range and quality products, an aspect that had been absent from the beauty industry for too long. This became a leading brand that paved the way for others to follow. Rihanna is often noted as the catalyst for inclusivity in makeup ranges. […]
As the industry starts the year with a pool of new talent joining the ranks, some with intern experience and others without, we thought it was fitting to share some things we wish we knew when we started our careers. While some of these tips are often outlined when starting a new job, it can […]
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