When Rihanna released Fenty Beauty, the brand was praised for their extensive shade range and quality products, an aspect that had been absent from the beauty industry for too long. This became a leading brand that paved the way for others to follow. Rihanna is often noted as the catalyst for inclusivity in makeup ranges. […]
As the industry starts the year with a pool of new talent joining the ranks, some with intern experience and others without, we thought it was fitting to share some things we wish we knew when we started our careers. While some of these tips are often outlined when starting a new job, it can […]
With the return of one of Australia’s most popular reality tv shows, Married At First Sight, the speculation and drama has already begun with cheating rumors sparking in the first episode. For anyone unsure what ‘Married At First Sight’ is, it’s simply as the title says, a social experiment where experts match two complete strangers […]
Remember the drama era for beauty influencers, where we would watch as Tati Westbrook dragged James Charles’ name through the mud over some vitamin gummies and the world laughed at Laura Lee’s fake tears in her apology video. Well it’s been a bit too quiet lately in the beauty community with little drama to report […]
Qantas recently called mayday on a flight with an engine failure, but they might need to start calling mayday on their reputation. The latest Qantas drama comes after passengers heard a loud bang mid flight where one of the engines had shut down, forcing the plane to call mayday. It landed safely in Sydney but […]
Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn’t be […]
An early leak of Prince Harry’s book; Spare, has sparked controversy and interest all over the world. The book is the biggest insight into the life of the British Royal family since Princess Diana did her tell all interview with BBC Panorama. Spare delves into Harry’s life growing up in the Royal family and […]
It’s been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut […]
Public relations and modes of storytelling have drastically changed alongside the development of a digitalised society. Many have posed the question of whether PR practices are necessary if almost every individual with access to the internet is able to participate in the dissemination of information. With as little bias as possible, despite PR being my […]
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