If you’ve been on any form of social media in the past few weeks, you are bound to have seen the fall of Twitter happening in real time. Last month, after the deal was made official, Elon Musk took over Twitter after purchasing the platform for $66 billion AUD. Initially, his offer to take over […]
Even professionals can get marketing and PR confused with one another. The two terms are often used interchangeably, but there are some clear, vital differences between them. Often, the aims of marketing and PR are closely related, if not identical, but there is a clear division between marketing and PR. Simply put, marketing drives sales. […]
I recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in […]
Are we/influencers really saying Nup to the Cup? We’ve well and truly entered the Spring Racing season, and the annual floral fashion and fascinators are flooding our Instagram feeds. With this fashion moment, however, comes the outrage towards the racing industry that’s only been getting stronger and stronger each year. The Melbourne Cup, the race […]
Kanye West (Ye). Where do we begin? In previous blogs we have commented on his controversies as an agency of public relations professionals, most recently the Pete Davidson/Kim Kardashian drama. And while this was enough to make the public over what Kanye had to say, it has just gotten worse. Ye has a reputation of […]
What do all businesses, big and small, have in common? They all need PR. Every business succeeds based on their ability to command the attention of their target audience. PR’s role in a business is to maximize brand awareness, build a profile, and foster a positive impression of your brand and business is a key […]
If you were that teen in 2014 that hid in your room after school and watched YouTube videos all night long (or have been on TikTok in the last month), you’ve probably heard of The Try Guys. The Try Guys originally started in 2014 as a one-off video idea at media group Buzzfeed, where 4 […]
B2B PR is all about tailoring your messaging and image for other businesses. Although B2B PR is similar to B2C, there are several subtle, nuanced differences that you need to know in order to get the most out of any PR strategy. In this article, we’re looking at the differences between B2B and B2C PR, […]
A particularly concerning detail has been discovered buried in the Optus data leak as the telco continues to deal with the fallout of the cyber attack. Last week it was revealed that hackers had stolen the personal data of millions of past and present Optus customers as part of a major cyber attack. Up […]
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