A particularly concerning detail has been discovered buried in the Optus data leak as the telco continues to deal with the fallout of the cyber attack. Last week it was revealed that hackers had stolen the personal data of millions of past and present Optus customers as part of a major cyber attack. Up […]
Podcasts are becoming a popular form of entertainment and education, as the digital format is easily accessible and requires minimal attention. There is an array of genres for podcasts constantly evolving each day over various platforms, and the power of the podcast is slowly but surely coming to light. Recently, influencers have been expanding their […]
A new ‘sustainable’ collection between fast fashion brand Boohoo and Kourtney Kardashian Barker has launched this week, with over 60 items of clothing made from recycled polyester and cotton. Kourtney has stated that she wants to bring attention to the impacts of fast fashion on the environment, and has been appointed as Boohoo’s ‘sustainability ambassador’. […]
Digital public relations can be an extremely effective way to reach new audiences and build relationships with industry experts. If you’re looking for a way to take your marketing efforts to the next level, digital PR may be the perfect solution. Thanks to its ability to reach large audiences and create meaningful relationships, digital PR […]
The last week has been a nightmare for Australian influencer Anna Paul, after her meet and greet events with clothing brand STAX last week came under fire. Celebrating her new clothing launch with STAX, Paul held several meet and greet events in Sydney, Melbourne and Perth which have left fans majorly disappointed after their lack […]
Despite multiple calls for his resignation in the wake of the revelation about his secret ministry appointments, it is still possible that Scott Morrison will survive the fallout from his latest scandal. Questions over Mr Morrison’s future have been mounting after shocking revelations he secretly assigned himself as minister to five portfolios, including health, finance, […]
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]
In case you missed it, the Manly Sea Eagles NRL team made headlines this week following the release of their new Pride Jersey, which features a rainbow strip in support of the LGBTQIA+ community. The jersey was met with backlash shortly after its announcement, with seven team players refusing to wear it due to their […]
What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]
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