The success of any company depends on the strength of its reputation. Consumers trust brands that have earned their loyalty. This is true of virtually all business niches, from direct-to-consumer products like coffee and computers to ultra-niche business-to-business professional services. Public relations, or PR for short, is a key tool in the reputation management arsenal. […]
With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]
It seems there is never a day that goes by without political drama since Scott Morrison was in power. Shock claims by Senator Lidia Thorpe rocked the Senate on Tuesday, with the Greens member implying that Senator David Van of the Liberal Party had sexually harassed Ms Thorpe in 2020. As the story made headlines, […]
June 1st marked the start of Pride Month: a heavily celebrated series of events that once commemorated the efforts of LGBTQIA+ protestors to normalise homosexuality, but has eventuated into a branded festivity fuelled by corporations capitalising on queer pride. The commercialisation of queer culture has become a controversial topic within the LGBTQIA+ community. Some folks […]
Curious about what’s going on in our island home this week? We’ve wrapped up this week’s highlights, from national-record-breaking TV departures, to government stirrups, and insider entertainment gossip. End of an Era – Kochie announces departure from Sunrise. David ‘Kochie’ Koch announced that he would leave Sunrise after a record 20 years on the show. […]
This week, Stan Grant, a renowned Indigenous host of ABC’s Q+A, has made the tough choice to resign due to relentless racist abuse on social media. As a respected journalist and broadcaster, Grant has endured derogatory comments that directly attack his ethnic and cultural background, causing immense distress and leading to his departure from the […]
Once upon a time, the work of a PR agency was all about press releases and direct media engagement. These days, consumers young and old increasingly rely on social media to form their opinions on the world around them. Social media is now a fully integrated feature of most people’s daily lives. The good news […]
Just a few weeks ago, a recent Goldman Sachs report predicted artificial intelligence could replace over 300 million jobs. The rise of ChatGPT has taken over many mundane activities, and this may only be the beginning. Even the Pope has been victim to AI, with images of him dotting a white puffer jacket went viral. […]
Starting a job in a new industry can feel exciting, nerve-racking, motivational, uncertain and daunting. However it’s important to remember that most sectors have skills that can be applied anywhere. Transferable skills may include problem solving, customer service, teamwork, independence, attention to detail, time management and so on. Arguably the most important life skills are […]
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