The marketing campaign for the highly anticipated Barbie movie has been nothing short of remarkable, captivating audiences and creating a powerful brand presence leading up to its release. From brand collaborations to activations and strategic marketing materials, the team behind the Barbie movies has left no stone unturned in their mission to promote the film, […]
…Except for Colleen Ballinger We’ve discussed the implications of not reaching out to PR in times of crisis. Although, we are yet to share the implications of going against the advice of your PR team. InsideOut analyses the incident involving YouTube star, Colleen Ballinger from a PR lens. How the crisis began Colleen Ballinger, better […]
It seems as though every brand under the sun has been releasing collaborations that have taken many by surprise. Brand collaborations are definitely not a new phenomenon, and continue to be an extremely effective way to generate brand engagement and awareness if executed correctly. As of late, however, brands have been pumping them out, and […]
Fast-fashion retailer SHEIN has recently found itself caught up in yet another controversy. The brand, known for alleged plagiarism, labour violations, and concerns over lead content in its clothing, attempted to repair its image by organising an influencer trip to one of its factories. However, the trip turned out to be a PR nightmare for […]
Albert Einstein once said, “Weak people revenge, strong people forgive, and intelligent people ignore.” Although when it comes to your customers, ignoring them is possibly one of the least intelligent things you can do. Especially when you owe them millions of dollars. From ignorance to unresponsiveness, IOPR highlights three situations where crises were handled poorly. […]
The success of any company depends on the strength of its reputation. Consumers trust brands that have earned their loyalty. This is true of virtually all business niches, from direct-to-consumer products like coffee and computers to ultra-niche business-to-business professional services. Public relations, or PR for short, is a key tool in the reputation management arsenal. […]
With the shift towards digital marketing over traditional platforms during the pandemic, it’s now widely known that influencer marketing is accessible to all brands, not just brands with big budgets. In saying that, even the biggest brands can get it wrong by not having a specific brief or contract in place. Whether you’re working with a celebrity […]
It seems there is never a day that goes by without political drama since Scott Morrison was in power. Shock claims by Senator Lidia Thorpe rocked the Senate on Tuesday, with the Greens member implying that Senator David Van of the Liberal Party had sexually harassed Ms Thorpe in 2020. As the story made headlines, […]
June 1st marked the start of Pride Month: a heavily celebrated series of events that once commemorated the efforts of LGBTQIA+ protestors to normalise homosexuality, but has eventuated into a branded festivity fuelled by corporations capitalising on queer pride. The commercialisation of queer culture has become a controversial topic within the LGBTQIA+ community. Some folks […]
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