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ITNTW: A Wickedly Good Press Tour

The highly-anticipated release of Wicked finally arrived last week, as the blockbuster musical hit cinemas around the world. Its star-studded cast, featuring the likes of Ariana Grande, Cynthia Erivo and Johnathan Bailey has had the media in frenzy during the production and press of the film. More often than not, the cast had found themselves […]

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ITNTW: The Rise of AI – Coca-Cola ad under fire

AI has seamlessly blended it into society, transforming people’s daily lives, from writing to self-driving cars. However, it does create thought if this technological revolution has gone too far. The latest AI controversy centres around the new Christmas Coca-Cola ad, which was entirely AI-generated. The ad paid homage to the brand’s iconic 1995 commercial, Holidays […]

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ITNTW: Sip of Controversy: The Bobba Problem

Cultural exchange through food and practices has made the world more diverse and connected. However, at times, it can raise questions about whether boundaries are being crossed. A recent episode of Dragon’s Den, the Canadian equivalent of Shark Tank, sparked controversy when two entrepreneurs pitched their company, ‘Bobba,’ which takes inspiration from the popular Eastern-Asian […]

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ITNTW: Cookie Crumbl’ed

What began as an exciting activation that had all of Australia buzzing quickly spiralled into a messy online drama. Crumbl Cookies, a popular US-based dessert chain known for its celebrity endorsements, from celebrities such as Kylie Jenner frequently posting on her socials – has captured the interest of people globally. While the brand is currently […]

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