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EXPERT COMMENT: Influencer culture is promoting burnout – and we’re doing nothing to help

I recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in […]

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ITNTW: Are We Really Saying Nup To The Cup?

Are we/influencers really saying Nup to the Cup? We’ve well and truly entered the Spring Racing season, and the annual floral fashion and fascinators are flooding our Instagram feeds. With this fashion moment, however, comes the outrage towards the racing industry that’s only been getting stronger and stronger each year. The Melbourne Cup, the race […]

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The Downfall of Kanye ‘Ye’ West

Kanye West (Ye). Where do we begin? In previous blogs we have commented on his controversies as an agency of public relations professionals, most recently the Pete Davidson/Kim Kardashian drama. And while this was enough to make the public over what Kanye had to say, it has just gotten worse. Ye has a reputation of […]

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ITNTW: The Power of the Podcast

Podcasts are becoming a popular form of entertainment and education, as the digital format is easily accessible and requires minimal attention. There is an array of genres for podcasts constantly evolving each day over various platforms, and the power of the podcast is slowly but surely coming to light. Recently, influencers have been expanding their […]

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SUSTAINABILITY OR PR POINTS? KOURTNEY KARDASHIAN X BOOHOO

A new ‘sustainable’ collection between fast fashion brand Boohoo and Kourtney Kardashian Barker has launched this week, with over 60 items of clothing made from recycled polyester and cotton. Kourtney has stated that she wants to bring attention to the impacts of fast fashion on the environment, and has been appointed as Boohoo’s ‘sustainability ambassador’. […]

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Anna Paul and STAX slammed after event fail

The last week has been a nightmare for Australian influencer Anna Paul, after her meet and greet events with clothing brand STAX last week came under fire. Celebrating her new clothing launch with STAX, Paul held several meet and greet events in Sydney, Melbourne and Perth which have left fans majorly disappointed after their lack […]

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