ITNTW: Fenty PR Event Fail
When Rihanna released Fenty Beauty, the brand was praised for their extensive shade range and quality products, an aspect that had been absent from the beauty industry for too long. This became a leading brand that paved the way for others to follow. Rihanna is often noted as the catalyst for inclusivity in makeup ranges. […]
ITNTW: MAFS – The reality TV show that lacks reality
With the return of one of Australia’s most popular reality tv shows, Married At First Sight, the speculation and drama has already begun with cheating rumors sparking in the first episode. For anyone unsure what ‘Married At First Sight’ is, it’s simply as the title says, a social experiment where experts match two complete strangers […]
ITNTW: Is all PR good PR?
Remember the drama era for beauty influencers, where we would watch as Tati Westbrook dragged James Charles’ name through the mud over some vitamin gummies and the world laughed at Laura Lee’s fake tears in her apology video. Well it’s been a bit too quiet lately in the beauty community with little drama to report […]
ITNTW: Time for some airlines to call MAYDAY on their reputation
Qantas recently called mayday on a flight with an engine failure, but they might need to start calling mayday on their reputation. The latest Qantas drama comes after passengers heard a loud bang mid flight where one of the engines had shut down, forcing the plane to call mayday. It landed safely in Sydney but […]
ITNTW: The Monarchy and Media’s Dangerous Relationship
An early leak of Prince Harry’s book; Spare, has sparked controversy and interest all over the world. The book is the biggest insight into the life of the British Royal family since Princess Diana did her tell all interview with BBC Panorama. Spare delves into Harry’s life growing up in the Royal family and […]
Is PR still necessary in a digitalised society?
Public relations and modes of storytelling have drastically changed alongside the development of a digitalised society. Many have posed the question of whether PR practices are necessary if almost every individual with access to the internet is able to participate in the dissemination of information. With as little bias as possible, despite PR being my […]
EXPERT COMMENT: Damning poll reveals 77 per cent want RBA boss Philip Lowe to resign over interest rate fiasco
The fallout from Philip Lowe’s interest rate “apology” is growing, with the overwhelming majority of Aussies now calling for the RBA boss to face the music. On Monday morning, Dr Lowe issued a stunning apology to Australians who took out a mortgage – during a period of record property prices, no less – based on […]
ITNTW: Will Twitter Survive Elon’s Reign?
If you’ve been on any form of social media in the past few weeks, you are bound to have seen the fall of Twitter happening in real time. Last month, after the deal was made official, Elon Musk took over Twitter after purchasing the platform for $66 billion AUD. Initially, his offer to take over […]
EXPERT COMMENT: Influencer culture is promoting burnout – and we’re doing nothing to help
I recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in […]
