Growing your influencer profile is an ambitious and exciting process, however, it can also be quite overwhelming if you don’t know where to start. We like to think we’ve helped a few of our own talent increase theirs, so here are some of our top tips to get you on the right path. Starting out […]
It’s been a heated discussion – overtaking media headlines daily. With two sides of the Israel Folau situation airing their views. When you are a person with a profile – is it recommended to enter into the conversation, or sit on the sidelines and observe. While it may not exactly be ‘career suicide’ on personal […]
Australian chocolate retailer Darrell Lea has received a cease-and-desist from Yellow Pages producer Sensis after it released a recent advertisement which was a near shot-for-shot remake of the 2000 classic ‘Not Happy, Jan’. The advertisement, which Darrell Lea has since taken down, featured Australian actress Deborah Kennedy reprising her role as the disgruntled boss questioning […]
University is considered a valuable resource that helps us become better equipped and develops our skills for the professional world. However, my experience as both a student and intern has shown me that sometimes what you learn on the job cannot be taught in class. The label ‘intern’ tends to be stereotyped and associated with […]
Reality TV is not a new concept and viewers are well aware that reality cast enter into a series voluntarily, many for the opportunity for profile and publicity. The MAFs final hit 1.96 million metro viewers, breaking its prior record. The MasterChef series began in 2009 and The Block even earlier in 2003. The volume […]
High profile chefs and restaurateurs have imposed a ban on reality TV stars and influencers who request free food in exchange for Instagram posts. However, many reality stars are said to be furious after being shunned, with some claiming the ban is bad for business. Season 4 MAFS star Nick, who has over 55,000 Instagram followers, […]
It seems like every other week a well-known personality takes to social media with damning repercussions, earlier this month footballer, Israel Folau became the latest, following his homophobic slur which saw him lose fans, the respect of many of his peers and most likely his footy career. Many others have come before him, who can […]
Today, Israel Folau’s views on the LGBTI community are shockingly clear — according to the controversial rugby star, “hell awaits” them and other “sinners”. But just a few short years ago, he was singing a very different tune. In August 2014, the Evangelical Christian and former Mormon was a poster boy for the Bingham Cup, […]
At the beginning of last year I attended an account management boot camp. I believe you should never stop learning and really enjoy attending courses like this to learn more about the different roles within PR. One topic that really struck me was the different personality types you will encounter in the industry (not just […]
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