Just a few short months ago, NSW Premier Gladys Berejiklian was riding high. Her state had escaped the fate of Daniel Andrews’ Victoria, with residents living relatively normal lives as Covid ravaged Victoria and plunged Melburnians into a gruelling, seemingly endless lockdown. In fact, NSW had sailed through the pandemic so successfully Ms Berejiklian was […]
As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]
With millions of Aussies stuck at home during lockdown, social media has never been more popular. From Tik Tok to Twitter, the online space helps people stay informed and connected and one particular market that’s capitalising on our frequent scrolling is the online beauty business. With estimates valued at an eye-watering $7.7 billion, according to […]
It’s no secret that Red Bull has largely built its reputation on outrageous and impressive marketing and PR stunts. Almost a decade ago in 2012, skydiver Felix Baumgartner jumped from the edge of space breaking the sound barrier and two world records. This week however, Red Bull’s most recent stunt in Ukraine has left people […]
With the global attitude towards the pandemic largely becoming “let’s learnt to live with it” – vaccination campaigns have rolled out over the past 8 months, with the UK leading the way and Australia one of the last nations to get on board. Whether our government thought we were no longer at risk, or whether […]
This week, the worlds most decorated Olympic gymnast Simone Biles made a come-back like no other after shocking the world for pulling out of the Womens team all-around final at the 2020 Tokyo Games, due to her mental health struggles. From being born to a mother who suffered from alcohol and drug addiction to being a […]
In 2021 it’s safe to say that the communications industry is finding it hard to keep up with the rapid evolution of marketing channels. What started off as traditional advertising through TV and print progressed quickly to online, EDM and social media. Over the last decade from Facebook to Instagram, TikTok and more, influencer marketing […]
No matter where in the world you are, you’ve probably heard the term “It’s coming home” over the past few weeks. For England however, their defeat to Italy in a nail-biting UEFA Euro 2021 Final meant otherwise. In a dramatic penalty shoot-out giving Italy the lead to take the crown, three England players Bukayo Saka, […]
With footy season in full swing, we have the pleasure of hunky footy boys gracing our TV screens! This week however as New South Wales persevered in lockdown as the highly contagious Delta strain continues to run rampant throughout the state, some of the NRL’s top footy players have added to the chaos for all […]
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