IN THE NEWS THIS WEEK: Fashionable cut-out dresses violate The Everest’s dress code

For the 10,000 lucky racegoers heading to Royal Randwick for The Everest on Saturday, it will be the first time they have had to make a decision on what to wear in three months — but some have been warned that not anything goes.

Daring cut-out dresses may be all the rage on the catwalks of Paris, Milan, London and New York, but anyone wearing them to watch the world’s richest race on turf from the members area on Saturday may be turned away.

“Racing and fashion have always gone hand-in-hand and, as Yves Saint Laurent once said, ‘fashion fades but style is eternal’,” McSweeney said.

“The dress code rules are in place to maintain a benchmark of appropriate race day dressing. “It really comes down to common sense and the suitability of the individual outfit to a day at Royal Randwick.”

The dress code in General Admission prohibits fancy dress costumes, tattered clothing or shoes, thongs or barefoot, and offensive attire (with inappropriate language and/or imagery).

Branding expert, Nicole Reaney, of InsideOut PR said change could be implemented with a practical approach.

“It’s a war of corporate versus personal image,” she said.

“Where can they draw the line? Do they also need to loosen the rules again when the next style trends? In these situations, a slow considered transition to the times rather than a reactive change is more sustainable.”

For the full story head to The Daily Telegraph.

Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.