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Expert PR Comment: Channel 9 slammed for “all white” Covid vaccine ad

Channel 9 has been criticised over a new Covid-19 vaccine advertisement that features all white talent.

The TV promo, which is designed to encourage people to get vaccinated, fell flat with viewers on Tuesday due to its lack of diversity.

Led by The Block’s Scott Cam, the advertisement titled “This is our shot” with the hashtag #GetVaccinated shows various on-air talent including Karl Stefanovic and Allison Langdon getting their Covid jabs and urging the public to do the same.

Other employees including Indigenous presenter Brooke Boney and Vietnamese-Australian Tracy Vo were not included in the ad.

Nicole Reaney, director of Inside Out PR, said the criticism is not surprising.

“Audiences in Australia now have an expectation that organisations will showcase diverse cultures in any form of advertising or communications,” Reaney said.

“In addition, profiling a mix encourages people from a variety of backgrounds to relate to ambassadors and take that step towards vaccination that this campaign is seeking.”

For the full article head to Daily Telegraph.

Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications and is available to comment on topics.

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