In 2021 it’s safe to say that the communications industry is finding it hard to keep up with the rapid evolution of marketing channels. What started off as traditional advertising through TV and print progressed quickly to online, EDM and social media. Over the last decade from Facebook to Instagram, TikTok and more, influencer marketing […]
No matter where in the world you are, you’ve probably heard the term “It’s coming home” over the past few weeks. For England however, their defeat to Italy in a nail-biting UEFA Euro 2021 Final meant otherwise. In a dramatic penalty shoot-out giving Italy the lead to take the crown, three England players Bukayo Saka, […]
With footy season in full swing, we have the pleasure of hunky footy boys gracing our TV screens! This week however as New South Wales persevered in lockdown as the highly contagious Delta strain continues to run rampant throughout the state, some of the NRL’s top footy players have added to the chaos for all […]
Whether you have been following or not the #FreeBritney movement is all we have been able to hear about over the past week. Strap yourselves in as this wild rollercoaster of a story just came to a conclusion… sort of! To add a little background to the story, in 2008 Britney Spears was placed into […]
Upon their Australian launch around 2015, influencer marketing platforms were at the forefront of the industry – and rightfully so. Instagram was at its peak and new platforms like Snapchat were emerging to pull audience’s attention. It only made sense that companies aim to streamline the influencer marketing process by developing a hub for both […]
There is no denying social media has a profound influence on us daily. From Instagram to TikTok, Twitter and Facebook, the world of social media and rise of influencers is forever evolving and taking us along for the ride! Noticeably, influencer marketing has boomed since 2013 and shows no signs of slowing down. The use […]
Channel 9 has been criticised over a new Covid-19 vaccine advertisement that features all white talent. The TV promo, which is designed to encourage people to get vaccinated, fell flat with viewers on Tuesday due to its lack of diversity. Led by The Block’s Scott Cam, the advertisement titled “This is our shot” with the […]
Bachelorette. You may know her from the infamous Honey Badgers’ season of the Bachelor back in 2018, and this year Brooke Blurton is back with a bang making history as the first openly bisexual lead of Australia’s Bachelorette. Blurton will also be the first indigenous Australian to lead the franchise and if this wasn’t already […]
When you hear of another footy player becoming involved in a scandal it’s easy to just shake your head in disbelief. Often this disbelief is not caused by the criminal or salacious acts, even though they are themselves seriously concerning, but disbelief at the fact yet another star has become embroiled in a scandal. The list of […]
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