Creating a community is one of the most important things to having a lasting online presence. By creating a community, you can connect with your audience and therefore grow your following. With social media dominating the digital space for brands and influencers, it is one of the best ways to grow your audience and ensure […]
Well, if there was ever a week not to be an Aussie influencer or public figure… it’s most likely this one! The past week has seen a range of the country’s celebrities and public figures thrust into scandals in turn experiencing heaps of public backlash. From Nadia Bartel’s white powder video, Scott Morrisons Father Day […]
Channel 7 is investigating a racist post shared on social media by 7News reporter Georgia Love this week, months after the network’s CEO took a stand against racism. A source told Confidential that the network is reviewing the incident and “taking the matter seriously”. On Monday, former Bachelorette Love issued a grovelling apology after backlash […]
Just a few short months ago, NSW Premier Gladys Berejiklian was riding high. Her state had escaped the fate of Daniel Andrews’ Victoria, with residents living relatively normal lives as Covid ravaged Victoria and plunged Melburnians into a gruelling, seemingly endless lockdown. In fact, NSW had sailed through the pandemic so successfully Ms Berejiklian was […]
As Public Relations professionals, we are always on the look out for the best opportunities for brands to be seen by their target audience. The key role of PR in any business is often to create a positive and trustworthy image across various media channels including print, TV, digital, radio and social and to be […]
With millions of Aussies stuck at home during lockdown, social media has never been more popular. From Tik Tok to Twitter, the online space helps people stay informed and connected and one particular market that’s capitalising on our frequent scrolling is the online beauty business. With estimates valued at an eye-watering $7.7 billion, according to […]
It’s no secret that Red Bull has largely built its reputation on outrageous and impressive marketing and PR stunts. Almost a decade ago in 2012, skydiver Felix Baumgartner jumped from the edge of space breaking the sound barrier and two world records. This week however, Red Bull’s most recent stunt in Ukraine has left people […]
With the global attitude towards the pandemic largely becoming “let’s learnt to live with it” – vaccination campaigns have rolled out over the past 8 months, with the UK leading the way and Australia one of the last nations to get on board. Whether our government thought we were no longer at risk, or whether […]
This week, the worlds most decorated Olympic gymnast Simone Biles made a come-back like no other after shocking the world for pulling out of the Womens team all-around final at the 2020 Tokyo Games, due to her mental health struggles. From being born to a mother who suffered from alcohol and drug addiction to being a […]
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