We’ve finally settled into the New Year and it’s been keeping us on our toes! This year there is a collective movement to once again minimise or avoid burnout in the workplace following two years of heightened stress for almost all industries. As communication professionals in the PR industry we are constantly under the pump […]
The public fallout continues for Sydney influencer Jade Tuncdoruk, who now risks losing thousands of dollars in lucrative partnerships and sponsorships with big name brands after going viral last week for all the wrong reasons. Tuncdoruk, who is signed to influencer agency Maxconnectors, regularly promotes luxury brands like Prada, Louis Vuitton and Yves Saint Laurent […]
Over the past two years the marketing and advertising industries were heavily affected by the pandemic, with budget cuts aplenty and client retention more difficult than ever. Nonetheless, the value of the influencer marketing industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years*. When the world shut […]
A candid conversation between two Channel7 news readers discussing Novak Djokovic has gone viral after the alleged illegal video was leaked online. Reporters, Rebecca Maddern and Mike Amor, were allegedly filmed before their usual news segment discussing the World Number 1 tennis player in an expletive laden conversation. Maddern referred to Djokovic as a […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins The year began with social media companies, trumping, well… Trump. Within the first week of the […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic, some organisations managed to win us over while others caused a stir in their big PR sins. The PR sins of 2021 Coon rebrands to Cheer Early this year, Coon embarked on a name change — a […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to our daily lives. Despite the pandemic, some people managed to win us over while others caused a stir with their big PR sins. Nicole Reaney of InsideOut PR takes a look back. The Sins The year began with social media […]
We’re sure by now if you haven’t watched the Sex and the City (SATC) reboot, you have definitely heard about it. NOTE: spoilers ahead in this article. The much-anticipated reboot comes after 17 long years, with fans eager to see where Carrie, Samantha, Miranda, Charlotte and the rest of the characters have ended up. The […]
TikTok quickly rose in popularity at the end of 2019, becoming the most downloaded app in 2020 due to the stay at home order of the pandemic. In the first 3 months of 2020 the ‘entertainment platform’ gained 315 million downloads taking over veteran apps like Instagram, Facebook and Messenger in numbers. In today’s digital […]
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