As a PR agency we work closely with influencers on the daily. From mums to celebs, fashion to food, there’s a niche for all. We’ve picked up a few tips along our collective 25+ yrs experience on how to succeed in this industry as an influencer. Find your niche Finding your niche is key in […]
Grill’d Co-Founder Geoff Bainbridge has made a name for himself this past week after an incriminating video was leaked of him allegedly smoking an illegal substance. Just days later, Bainbridge stepped down from his role as CEO of Lark Distilling with the board citing the reasoning “to enable him to manage a personal matter”. […]
On Sunday night Prime Minister Scott Morrison and his wife Jenny sat down with Karl Stefanovic for an intimate interview on 60 Minutes answering all of Australia’s burning questions (is that too on the tongue?). Jenny appeared to be there to rescue her husband from any questions he might not be able to answer appropriately. […]
In the past we’ve covered a week of Aussie influencer and media blunders in the past, but it’s time to go global this week. This week’s roundup has had PR professionals up to their ears in crisis mode. Starting with the controversy of the whole world vs. Joe Rogan, to more public outbursts from […]
We’ve finally settled into the New Year and it’s been keeping us on our toes! This year there is a collective movement to once again minimise or avoid burnout in the workplace following two years of heightened stress for almost all industries. As communication professionals in the PR industry we are constantly under the pump […]
The public fallout continues for Sydney influencer Jade Tuncdoruk, who now risks losing thousands of dollars in lucrative partnerships and sponsorships with big name brands after going viral last week for all the wrong reasons. Tuncdoruk, who is signed to influencer agency Maxconnectors, regularly promotes luxury brands like Prada, Louis Vuitton and Yves Saint Laurent […]
Over the past two years the marketing and advertising industries were heavily affected by the pandemic, with budget cuts aplenty and client retention more difficult than ever. Nonetheless, the value of the influencer marketing industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years*. When the world shut […]
A candid conversation between two Channel7 news readers discussing Novak Djokovic has gone viral after the alleged illegal video was leaked online. Reporters, Rebecca Maddern and Mike Amor, were allegedly filmed before their usual news segment discussing the World Number 1 tennis player in an expletive laden conversation. Maddern referred to Djokovic as a […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins The year began with social media companies, trumping, well… Trump. Within the first week of the […]
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