Social media is ever-changing! From new platforms that allow influencers and brands to build more creative content, to hacks that are proven to boost engagement – 2021 has seen social media trends become more creative, engaging and authentic than ever before. With a little help from Generation Z (apologies if you’re a die-hard skinny jean […]
After the year that was, we hate to admit our inner clean freaks have emerged! This week one of Australia’s leading grocery stores have rolled out a new initiative to combat COVID-19 that has us all excited! On trial in their Oran Park store, Woolworths have launched a trolley disinfectant machine as part of their COVID safe plan that sanitises […]
With the ongoing discussion of sexual consent prevalent amongst the media, this week things took an even uglier turn when a series of videos released by the government to educate youth on sexual consent left most shaking their heads in disgust! From an astounding amount of secondary school girls opening up about their experiences with […]
This week the world watched as the events following on from the death of Prince Philip on 9 April unfolded. From news reporters dressing in black as a mark of respect to TV channels altering their programme scheduling to broadcast the royal’s impressive achievements throughout his life, there was no shortage of coverage on the […]
Public Relations is an essential investment for any business. It helps to build brand awareness, develop the relationship between businesses and their consumers and protects brand image and reputation. However, the uncertainty of being able to measure the Return on Investment of Public Relations is often a large consideration for many businesses. This is due […]
Hate them or love them, the Kardashians klan seems to kreep into our lives every few weeks. Whether it’s a racy outfit, billionaire status announcement, new product launch or just a plain old scandal…Kris Jenner must have loads of PR stunts up her sleeve. All jokes aside, we’ve all seen the unedited photo that surfaced […]
It seems as though iconic Australian ice-cream brand Golden Gaytime has lost its gold star! This week a member of the LGBTQIA+ community known solely as Brian Me, began a petition to have the name of the brand changed insisting the outdated meaning behind the term “gay” no longer applies within society. A spokesperson for […]
A friend of Prince Charles has laid into Harry and Meghan, as royal insiders scramble to come to terms with the couple’s explosive Oprah interview. The tell-all included a string of shocking allegations, including that an unnamed royal questioned their son Archie’s skin colour, that the palace refused to help Meghan after she experienced mental […]
If it seems like the heat has gone out of the royal feud since the Queen gave a 61-word response to Harry and Meghan’s bombshell interview with Oprah, it’s no accident, with a PR expert saying Her Majesty provided a masterclass in crisis management. Meghan, who is biracial, told Oprah the palace had failed to […]
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