The last two weekends saw thousands of music lovers, influencers and A-list celebrities head to the Californian desert to partake in one of the most anticipated music events of the year, Coachella. This year saw Lana Del Rey headlining alongside Tyler, the Creator and Doja Cat. Aussie DJ Dom Dolla was also a crowd-favourite amongst […]
Has method dressing become the ultimate PR tactic? It’s no secret that the press love a celebrity red carpet event. Whether it’s the Oscars or the BRITS, news sites are flooded with “best dressed” articles showcasing the hottest celeb looks styled by the world’s most exclusive designers. But with hundreds of celebrities attending these events […]
Run clubs are surging in popularity around Australia. As always, brands and their scheming marketing team are never lacking on the upcoming trends, and are pacing the run clubs with their products and services to gain exposure in this evolving community. Marathon popularity is growing across the nation, with the Sydney Marathon soon to become […]
Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year. Subway’s Footlong Fairy Bread Well known for their […]
A PR crisis is a bit like a tin of baked beans: it’s exactly what the name states. A PR crisis, regardless of your PR skillset, isn’t something you want for a brand, but sometimes they feel inevitable. These days, with the ubiquity of social media and the speed at which a public relations crisis […]
Barely two-weeks from ticket release, Australian music festival Groovin the Moo (GTM) has released a shock announcement that the festival will not be going ahead in 2024. Blaming the decision on insufficient ticket sales, the announcement has caused major upset and backlash amongst fans. The cancellation comes after several other Aussie music festivals have also […]
Since the 2016 launch of popular social media app, TikTok, users have been freely able to film dance videos, create montages and film funny skits using sounds from their favourite artists. Recent contract changes between the app and Universal Music Group (UMG) has now tampered this feature. The music studio giant has announced that upon […]
It seems as though voluntary administration is on the rise for businesses within Australia. Most recently, we have seen fashion retailer, Alice McCall enter liquidation, as well as dessert manufacturer Sara Lee appointing aid for their financial strife. Unsurprisingly, rising costs have been named the fuel for the fire in these instances. There […]
PR is all about relationships. Media relations, as it pertains to public relations, is about the relationships you build with media contacts and members of the press. Usually, this refers to the relationship between journalists and public relations professionals. Strong media relations practices help lend a sense of authenticity and validity to a brand or […]
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