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ITNTW – Roxy’s Bootcamp: What Went Wrong? 

Roxy Jacenko, a well-respected businesswoman and social media personality, recently faced significant backlash after cancelling her ‘Brand Bootcamp’, leaving many fans disappointed. This four-week online course, which aimed to help people build a powerful brand image for their businesses, was set to attract over 7,000 eager attendees.  The major appeal of the bootcamp was the […]

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ITNTW: Collapsing airlines, chart-topping albums, and changes to TikTok’s music royalties.

Thousands of Bonza airline customers were left in the lurch this week, as the regional budget airline announced voluntary administration on Tuesday. The short-lived business was showing signs of trouble, continuously cancelling flights, leaving passengers stranded over the Christmas holidays, as well as failing to pass regulatory approvals of the fleet.    Other airlines, including […]

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ITNTW: Coachella – the ultimate PR playground

The last two weekends saw thousands of music lovers, influencers and A-list celebrities head to the Californian desert to partake in one of the most anticipated music events of the year, Coachella. This year saw Lana Del Rey headlining alongside Tyler, the Creator and Doja Cat. Aussie DJ Dom Dolla was also a crowd-favourite amongst […]

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ITNTW: DRESS TO MAKE IT IN THE PRESS

Has method dressing become the ultimate PR tactic? It’s no secret that the press love a celebrity red carpet event. Whether it’s the Oscars or the BRITS, news sites are flooded with “best dressed” articles showcasing the hottest celeb looks styled by the world’s most exclusive designers. But with hundreds of celebrities attending these events […]

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ITNTW: The best April fools stunts from 2024

Once again it’s that time of year that brands head to social media to confuse their consumers with weird and wacky advertisements all in the name of April Fools. From food and drink to government organisations, here are some of our favourite creative pranks from this year. Subway’s Footlong Fairy Bread Well known for their […]

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