We live in the information age. With 24/7 access to news and information, staying informed about what’s being said across various media channels is more important than ever. Knowledge and understanding are two of the most powerful tools any professional can harness. That’s why media monitoring is an increasingly vital piece of the PR puzzle. […]
A well planned, thoughtfully executed PR strategy can make a world of difference to your business, your company’s brand, and long-term success. In today’s highly saturated media landscape, there’s no shortage of PR stories happening at any given moment. In this article, we’ll take a close look at some of the best public relations examples […]
The two biggest contenders in the Aussie supermarket battles may be facing their toughest fight yet. Last Saturday the 7th of October hundreds of Coles and Woolworths workers took part in the first national strike of supermarkets in Australian history. And it’s believed this was only the beginning for the Retail and Fast-Food Workers Union […]
Public relations, or PR for short, is primarily concerned with influencing public perception of your business or brand. There are many facets of public relations, which plays an increasingly important role in business practice. Modern organisations of all shapes and sizes either use in-house PR departments or hire external PR firms to assist in achieving […]
Six years since their last fashion show took place, Victoria’s Secret no longer holds the power it once did over prospective runway models and their fans. With the likes of Heidi Klum, Miranda Kerr & Gigi Hadid all past models for the brand’s annual runway show, Victoria’s Secret had become a powerhouse that preached female […]
How do you summit from being one of Australia’s most trusted brands to being buried in customer complaints and consumer watchdog allegations? Just ask Qantas. Accused of selling tickets to knowingly cancelled flights and withholding refunds from thousands of customers, it seems constant controversy continues to rise from the ashes of Qantas, smothering recent headlines […]
The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper’s tarnished reputation. West’s most recent appearance […]
Public relations, or PR for short, is a vital aspect of any public entity. That could be a company, a brand, or a public figure like an artist, athlete, or politician. A successful public relations campaign involves a series of coordinated activities with one business outcome in mind. This might be audience expansion, changing public […]
As we approach the final weeks of the Women’s FIFA World Cup for 2023, I decided it’s time to comment on the topic of female athletes within Australian media. Every morning, I pass buses, trains and billboards plastered with the faces of male athletes, prompting commuters to support the initiative, buy a ticket to a […]
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