ITNTW: Bunnings Warehouse to Host Epic Rave – A Viral Joke Turned Reality

What started as a joke on social media is now becoming a reality. Headlines and news coverage are buzzing about the upcoming Bunnings rave. Sydney music producer Kaila posted a rave remix of the iconic Bunnings advertising jingle, captioning it, ‘petition to host a massive rave in Bunnings Warehouse.’ The post gained immense popularity on TikTok, capturing the attention of millions of Australians.

Bunnings even joined the fun, commenting, ‘we’ll bring the decks,’ sending the internet into a frenzy. Kaila then called out well-known Australian duo Peking Duk and fellow Aussie music producer What So Not to headline the proposed event, and to the audience’s surprise they agreed.

Will this be a hit?

House and electronic music have soared in popularity in Australia over the past few years. Major DJs like Fred Again, the popular British DJ who had sold-out shows nationwide, and FISHER, the Australian EDM sensation who headlined the Out 2 Lunch Festival on the Gold Coast, have drawn massive crowds from across the country.It’s safe to say Aussies love their electronic music.

However, this might be more than just a funny idea gone viral.

Big or small, positive or negative mentions on the internet, it still attracts attention to the brand. Bunnings is acknowledging an ongoing movement after the outrageous laws imposed that pushed parties to the underground. 

For big companies, staying on trend is essential to stand out and capture the attention of younger audiences. Bunnings leveraged the power of social media trends, creating a buzz with a small yet impactful interaction that sent fans into a frenzy. By agreeing to something typically met with a ‘no,’ the company not only generated excitement but also enhanced positive brand awareness.

What does this mean for the music industry?

Beside the publicity that will be obtained through this pop-up event, Bunnings will be contributing to an important cause by joining the dance. The Australian music industry is currently under pressure due to the economic climate intensified with festivals being cancelled. Creating such a buzz hand in hand with the music and entertainment industry will contribute to reviving the industry.

Written by Michelle Yeow and Hamed Ebrahimi – InsideOut PR and #AsSeenOn