info, Author at InsideOut PR

Influencer marketing now has an Industry Code of Practice

July 10, 2020Articlesinfo

The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]

Brands and the Black Lives Matter Movement

June 30, 2020Bloginfo

The Black Lives Matter Movement has reached all corners of Australia in protest for anti-racism and refugee rights. Tens of thousands of Australians have marched around the country to stop systematic racism and violent police practices. It is no question that this is a topic that people are passionate about as the nation saw protests […]

A spa company whose name is Indigenous for beautiful has been called out

June 29, 2020Blog#brand, #crisismanagement, #pradvice, Advice, agency, AsSeenOn, Australia, Australian PR agency, influencer, influencer agency, InsideOut PR, IOPR, News, pr agency, pr agency australia, pr agency sydneyinfo

Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]

Sonia Kruger “blindsided” after being dropped from Mamamia Podcast

June 15, 2020Bloginfo

Sonia Kruger feels “completely thrown under the bus”, insiders say, after a podcast episode she featured in was dropped over comments she made about Muslim immigration in 2016. Last week, women’s empowerment website Mamamia abruptly dropped Kruger from its You Beauty podcast over comments she made about Muslims back in 2016 and sources claim the […]

The Media Industry post COVID-19

June 5, 2020Articlesinfo

As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]

Inside Out PR adds bedding brand White & Green to its roster

May 19, 2020Articlesinfo

InsideOut PR has won the public relations account for international bedding brand White & Green. The agency will begin work building publicity around White & Green’s Australian launch. Nicole Reaney, director of Inside Out PR, said: “We are thrilled to welcome White & Green to our client roster and assist their international growth here in […]

Anti-vaxxers Isabel Lucas and Pete Evans back NRL flu fighter Bryce Cartwright

May 11, 2020Bloginfo

Former Home and Away actor Isabel Lucas and former My Kitchen Rules judge Pete Evans have rallied behind NRL player Bryce Cartwright, after he was stood down from the league for refusing to get a flu vaccination. The public support comes after Lucas was dropped as a charity ambassador last month after posting eyebrow-raising comments […]

Why working from home isn’t for everyone

May 1, 2020Articlesinfo

We’ve all heard it – stay home, work from home if you can – COVID-19 has changed almost all aspects of our daily lives, including how we work. But am I the only person who thinks that working from home is not as easy as it’s made out to be and doesn’t work for everyone […]

GLOBAL PANDEMIC – How to Stay Sane

March 19, 2020Articlesinfo

We are all sick of hearing about coronavirus – but here I am with another piece of content for you. Someone said to me the other day – imagine what would happen if social media didn’t exist during this epidemic? Or if the media reported on ANYTHING OTHER THAN coronavirus for a week? Two things: […]

Get the word with our
blog

All posts by info

Influencer marketing now has an Industry Code of Practice

Brands and the Black Lives Matter Movement

A spa company whose name is Indigenous for beautiful has been called out

Sonia Kruger “blindsided” after being dropped from Mamamia Podcast

The Media Industry post COVID-19

Inside Out PR adds bedding brand White & Green to its roster

Anti-vaxxers Isabel Lucas and Pete Evans back NRL flu fighter Bryce Cartwright

Why working from home isn’t for everyone

GLOBAL PANDEMIC – How to Stay Sane

Get the word with ourblog

All posts by info

Get the word with our
blog