There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]
The Block premiered to lower than expected ratings last week while The Bachelor is also down this year and one media expert says reality TV has simply lost its appeal during the pandemic. However, it’s not all bad news for Seven News and Nine News, which have both had viewers exceeding the one million mark […]
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
The Black Lives Matter Movement has reached all corners of Australia in protest for anti-racism and refugee rights. Tens of thousands of Australians have marched around the country to stop systematic racism and violent police practices. It is no question that this is a topic that people are passionate about as the nation saw protests […]
Social media users have slammed a luxury spa brand whose name is Indigenous for beautiful for having overly white skin treatments, with little available for women of colour. A luxury spa has been accused of cultural appropriation due to its “non-inclusive” products. Endota Spa, which offers high-end skin treatments at over 100 spas across the […]
Sonia Kruger feels “completely thrown under the bus”, insiders say, after a podcast episode she featured in was dropped over comments she made about Muslim immigration in 2016. Last week, women’s empowerment website Mamamia abruptly dropped Kruger from its You Beauty podcast over comments she made about Muslims back in 2016 and sources claim the […]
As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]
InsideOut PR has won the public relations account for international bedding brand White & Green. The agency will begin work building publicity around White & Green’s Australian launch. Nicole Reaney, director of Inside Out PR, said: “We are thrilled to welcome White & Green to our client roster and assist their international growth here in […]
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