Love her or hate her, we’ve all been waiting to see how Ellen Degenerous would make her grand debut following what can only be described as one PR disaster after another. This week we finally got our answer! The beloved American TV chat show host experienced a vicious fall from grace after allegations of misconduct […]
A group of young Aussie cheerleaders this week have learnt one of the toughest PR lessons, that those of us in the industry are very familiar with – when it comes to TV you only get one shot. The group were due to perform on the Weekend Today Show, but when the show managed to […]
Naim Audio has been supplying bespoke car-audio systems for Bentley Motors since 2008, and Naim and Focal merged in 2011. Now, all three companies have worked together to produce two new high-end audio products for the home: The Naim Mu-so for Bentley Special Edition (a luxury version of the Naim all-in-one music player that earned […]
Flashback to 2006 when every young girl was infatuated with Zac Efron, thank you High School Musical. While he’s aged well and we’re still prone to swooning over his good looks, even sitting through the Baywatch remake to get a glimpse of his chiselled six-pack…I can’t say that I really care too much about his […]
There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]
The Block premiered to lower than expected ratings last week while The Bachelor is also down this year and one media expert says reality TV has simply lost its appeal during the pandemic. However, it’s not all bad news for Seven News and Nine News, which have both had viewers exceeding the one million mark […]
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
The Black Lives Matter Movement has reached all corners of Australia in protest for anti-racism and refugee rights. Tens of thousands of Australians have marched around the country to stop systematic racism and violent police practices. It is no question that this is a topic that people are passionate about as the nation saw protests […]
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