Remember the drama era for beauty influencers, where we would watch as Tati Westbrook dragged James Charles’ name through the mud over some vitamin gummies and the world laughed at Laura Lee’s fake tears in her apology video. Well it’s been a bit too quiet lately in the beauty community with little drama to report […]
Qantas recently called mayday on a flight with an engine failure, but they might need to start calling mayday on their reputation. The latest Qantas drama comes after passengers heard a loud bang mid flight where one of the engines had shut down, forcing the plane to call mayday. It landed safely in Sydney but […]
Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn’t be […]
An early leak of Prince Harry’s book; Spare, has sparked controversy and interest all over the world. The book is the biggest insight into the life of the British Royal family since Princess Diana did her tell all interview with BBC Panorama. Spare delves into Harry’s life growing up in the Royal family and […]
It’s been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut […]
Public relations and modes of storytelling have drastically changed alongside the development of a digitalised society. Many have posed the question of whether PR practices are necessary if almost every individual with access to the internet is able to participate in the dissemination of information. With as little bias as possible, despite PR being my […]
The fallout from Philip Lowe’s interest rate “apology” is growing, with the overwhelming majority of Aussies now calling for the RBA boss to face the music. On Monday morning, Dr Lowe issued a stunning apology to Australians who took out a mortgage – during a period of record property prices, no less – based on […]
If you’ve been on any form of social media in the past few weeks, you are bound to have seen the fall of Twitter happening in real time. Last month, after the deal was made official, Elon Musk took over Twitter after purchasing the platform for $66 billion AUD. Initially, his offer to take over […]
Even professionals can get marketing and PR confused with one another. The two terms are often used interchangeably, but there are some clear, vital differences between them. Often, the aims of marketing and PR are closely related, if not identical, but there is a clear division between marketing and PR. Simply put, marketing drives sales. […]
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