Public relations practitioners pride themselves on being able to navigate and master the ever-changing media landscape. For those with decades of experience, they have witnessed the transition from print to digital, and more recently the takeover of social media and influencers. Universities are now offering courses solely based on social media, and we wouldn’t be […]
It’s been a whirlwind of a year as we emerged from COVID haze and saw a suite of PR wins and sins around the nation and the world. The year began with 1.5m distancing and closed with a 2.5k gathering of naked bodies in Bondi Beach – both an effort for health. Nicole Reaney, CEO, InsideOut […]
Even professionals can get marketing and PR confused with one another. The two terms are often used interchangeably, but there are some clear, vital differences between them. Often, the aims of marketing and PR are closely related, if not identical, but there is a clear division between marketing and PR. Simply put, marketing drives sales. […]
What do all businesses, big and small, have in common? They all need PR. Every business succeeds based on their ability to command the attention of their target audience. PR’s role in a business is to maximize brand awareness, build a profile, and foster a positive impression of your brand and business is a key […]
B2B PR is all about tailoring your messaging and image for other businesses. Although B2B PR is similar to B2C, there are several subtle, nuanced differences that you need to know in order to get the most out of any PR strategy. In this article, we’re looking at the differences between B2B and B2C PR, […]
Digital public relations can be an extremely effective way to reach new audiences and build relationships with industry experts. If you’re looking for a way to take your marketing efforts to the next level, digital PR may be the perfect solution. Thanks to its ability to reach large audiences and create meaningful relationships, digital PR […]
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their […]
What is a PR campaign? PR campaigns are largely driven by media relations, which are key to ensuring ongoing editorial and other media coverage. They can also encompass events, activations, stunts, influencers, social media and more. Whether you’re introducing new products, discussing initiatives, or promoting a new ambassador, media relations is the key aspect of […]
TikTok has quickly become one of the most popular social media platforms, with over 1 billion monthly active users, and it’s a great way to connect with your target audience and build brand awareness. In this blog post, we’ll discuss TikTok marketing strategy and show you how to make the most of this powerful platform. […]
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