What is a press release? A press release, also known as a media release, is a written document that is distributed to the media or broadcast widely about something newsworthy in order to generate media coverage. It is an important component of the media industry since it gives a story recognition, awareness, and a means […]
As someone who worked from the office almost every day during the pandemic, unlike most I managed to keep the separation of work and home life by leaving my laptop at the office. With the rest of the team working remotely, it meant longer hours and back-to-basics tasks for the most part as we strived […]
Becoming a mum comes with an array of emotions; it can be exciting and daunting at the same time. There is so much to learn, most of which happens on the job, no matter how much you try and prepare. There is a world of information at your fingertips, with countless blogs, media outlets and […]
As a PR agency we work closely with influencers on the daily. From mums to celebs, fashion to food, there’s a niche for all. We’ve picked up a few tips along our collective 25+ yrs experience on how to succeed in this industry as an influencer. Find your niche Finding your niche is key in […]
We’ve finally settled into the New Year and it’s been keeping us on our toes! This year there is a collective movement to once again minimise or avoid burnout in the workplace following two years of heightened stress for almost all industries. As communication professionals in the PR industry we are constantly under the pump […]
Over the past two years the marketing and advertising industries were heavily affected by the pandemic, with budget cuts aplenty and client retention more difficult than ever. Nonetheless, the value of the influencer marketing industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years*. When the world shut […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins. The Sins The year began with social media companies, trumping, well… Trump. Within the first week of the […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic, some organisations managed to win us over while others caused a stir in their big PR sins. The PR sins of 2021 Coon rebrands to Cheer Early this year, Coon embarked on a name change — a […]
As many of us looked to put 2020 behind us, 2021 posed further turmoil to our daily lives. Despite the pandemic, some people managed to win us over while others caused a stir with their big PR sins. Nicole Reaney of InsideOut PR takes a look back. The Sins The year began with social media […]
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