Oscars 2019 – Perfect Public Relations Platform

As a PR agency in Sydney – we love a viral activation. What better PR platform than a world stage to stir up controversy and stunts. The ultimate star-studded event secures maximum reach through celebrity social profiles and global media exposure.

Over the years events like these have formed the basis for international headlines – just like the MTV VMAs, who can forget ‘that kiss’ between Madonna and Britney.

The red carpet sets the scene for the event. All eyes are on each celebrity from what they wear to who they arrive with, and importantly without. Every smile, look and disposition is analysed by media to form the basis for their media stories.

The 2019 Oscars was no different, with an intense performance of ‘Shallow’ by Lady Gaga and Bradley Cooper. Viral debate commenced among celebrities and media alike – were they in character or is there more to this relationship? According to Lady Gaga it was a performance, creating the perfect platform for further rumours and commentary!

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Nicole Reaney, Director of InsideOut PR and founder of influencer agency, #AsSeenOn . Nicole has extensive experience in corporate and consumer PR and Communications as is available to comment on topics.