Naim Audio has been supplying bespoke car-audio systems for Bentley Motors since 2008, and Naim and Focal merged in 2011. Now, all three companies have worked together to produce two new high-end audio products for the home: The Naim Mu-so for Bentley Special Edition (a luxury version of the Naim all-in-one music player that earned […]
There’s been so much talk about the communication industry and how it’s changed during COVID-19 – we thought we’d compare the impact of the pandemic on the two key pillars of communications: PR and Advertising. Sharing their experiences are Rachel Demarco, PR/Marketing Manager at InsideOut PR in Sydney; and Alexandra Shiel, Designer at CX Lavender […]
Despite receiving strong backlash over the past few weeks, TikTok remains a popular and important platform for brands within the Australian market as they adapt their marketing strategies. The platform boasts over 1.6 million users within Australia making it one of the fastest growing social media platforms. Many Australians however, including PM Scott Morrison, are […]
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
As a PR agency where our days are spent liaising with the media on behalf of our clients, pitching anything non-COVID related has tested our strong media capability. Despite the challenges we have achieved great results, as our sector taking a hit like so many others. Between advertising plummeting and countless lost jobs or forced […]
InsideOut PR has won the public relations account for international bedding brand White & Green. The agency will begin work building publicity around White & Green’s Australian launch. Nicole Reaney, director of Inside Out PR, said: “We are thrilled to welcome White & Green to our client roster and assist their international growth here in […]
We’ve all heard it – stay home, work from home if you can – COVID-19 has changed almost all aspects of our daily lives, including how we work. But am I the only person who thinks that working from home is not as easy as it’s made out to be and doesn’t work for everyone […]
We are all sick of hearing about coronavirus – but here I am with another piece of content for you. Someone said to me the other day – imagine what would happen if social media didn’t exist during this epidemic? Or if the media reported on ANYTHING OTHER THAN coronavirus for a week? Two things: […]
Only a three-hour flight from Sydney, a place that seems as though it’s on another planet, a place that will make you say “wow” when you turn every corner; New Zealand, has to be one of the most beautiful places on Earth. My partner and I spotted cheap flights to the land of the long […]
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