Is PR still necessary in a digitalised society?
Public relations and modes of storytelling have drastically changed alongside the development of a digitalised society. Many have posed the question of whether PR practices are necessary if almost every individual with access to the internet is able to participate in the dissemination of information. With as little bias as possible, despite PR being my […]
EXPERT COMMENT: Damning poll reveals 77 per cent want RBA boss Philip Lowe to resign over interest rate fiasco
The fallout from Philip Lowe’s interest rate “apology” is growing, with the overwhelming majority of Aussies now calling for the RBA boss to face the music. On Monday morning, Dr Lowe issued a stunning apology to Australians who took out a mortgage – during a period of record property prices, no less – based on […]
ITNTW: Will Twitter Survive Elon’s Reign?
If you’ve been on any form of social media in the past few weeks, you are bound to have seen the fall of Twitter happening in real time. Last month, after the deal was made official, Elon Musk took over Twitter after purchasing the platform for $66 billion AUD. Initially, his offer to take over […]
EXPERT COMMENT: Influencer culture is promoting burnout – and we’re doing nothing to help
I recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in […]
ITNTW: Are We Really Saying Nup To The Cup?
Are we/influencers really saying Nup to the Cup? We’ve well and truly entered the Spring Racing season, and the annual floral fashion and fascinators are flooding our Instagram feeds. With this fashion moment, however, comes the outrage towards the racing industry that’s only been getting stronger and stronger each year. The Melbourne Cup, the race […]
The Downfall of Kanye ‘Ye’ West
Kanye West (Ye). Where do we begin? In previous blogs we have commented on his controversies as an agency of public relations professionals, most recently the Pete Davidson/Kim Kardashian drama. And while this was enough to make the public over what Kanye had to say, it has just gotten worse. Ye has a reputation of […]
ITNTW: The Try Guys Try: Crisis Management
If you were that teen in 2014 that hid in your room after school and watched YouTube videos all night long (or have been on TikTok in the last month), you’ve probably heard of The Try Guys. The Try Guys originally started in 2014 as a one-off video idea at media group Buzzfeed, where 4 […]
Expert Comment: Worrying detail in Optus data leak amid fury from impacted Aussies
A particularly concerning detail has been discovered buried in the Optus data leak as the telco continues to deal with the fallout of the cyber attack. Last week it was revealed that hackers had stolen the personal data of millions of past and present Optus customers as part of a major cyber attack. Up […]
ITNTW: The Power of the Podcast
Podcasts are becoming a popular form of entertainment and education, as the digital format is easily accessible and requires minimal attention. There is an array of genres for podcasts constantly evolving each day over various platforms, and the power of the podcast is slowly but surely coming to light. Recently, influencers have been expanding their […]
