In the fast-paced world of media, where brands are constantly trying to get noticed and out-do each other with bold stunts and cheeky slogans, the question remains ‘is all publicity necessarily good? Reputation must come into play – just because a brand is deliberately being controversial and gains exposure – what does this say about […]
With journalists and public relations teams working so closely with one another, the misconception that both roles encompass two sides of the same coin can often throw journalists if they haven’t had business exposure. Contradictory to this perception, there are also highly valued skills that journalists can bring to a PR agency that would otherwise […]
At InsideOut PR we do love a PR stunt and April Fool’s Day provides the board from which brands can dive into and test the reaction of activations. From the creative idea to timing and delivery, there are many elements that align to formulate the perfect activation. This April some brands had a little fun […]
As we look to the year ahead and begin to immerse ourselves in new strategies and market trends, it’s evident that influencer marketing has become one of the biggest trends in digital media over the last few years. With over 92% of marketers who used influencer marketing in 2017 finding it to be effective, we […]
It certainly was a good news day when headlines broke confirming that Aussie favourite, Violet Crumble, would receive a new lease on life after an acquisition from Nestle by fourth-generation confectionery business, Robern Menz. The purple and gold branding, the crackling of the packet and memories of being passed a cube where the edges of […]
While the Australian media landscape might not have the same level of outrageous scandals as Hollywood, we’re certainly no stranger to a media whirlwind. Below we take a closer look at some of the key stories that captured the attention of the nation and dominated the headlines this year. Same-Sex Marriage Debate There was no […]
Reality TV is not new, it’s been around for decades – who can forget Perfect Match? However the medium became more prominent and diverse with shows that delivered mass audiences in their initial series from Masterchef to Big Brother – which saw the rise in branded content and average audiences hitting 1.5 million when they […]
The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged. What’s most intriguing is that his own actions has cast a shadow into the image of […]
As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]
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