InsideOut PR launches new PR programme for schools
InsideOut PR has just launched a new Public Relations course for schools. Any parent or school interested in finding out more or to register your interest, please email us at info@insideoutpr.com.au
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Influencer marketing now has an Industry Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released the industry’s first Influencer Marketing Code of Practice, driven by the organisation’s three principals of transparency, best-practice and accountability, and industry leadership. The code provides marketers and creators with guidelines on the legal and recommended procedures behind influencer campaigns, from the vetting process, to contract considerations, advertising […]
Close Comfort appoints InsideOut PR to its public relations account
Sydney PR agency InsideOut has won the public relations account for Australian technology brand, Close Comfort. The appointment follows the agency working on a project to launch the brand into the Australian market in 2017. For more information head to Mumbrella.com.au
The true value of PR…or as I like to call it the POP (power of publicity) – By Vanessa Strangio, Senior Publicist, InsideOut PR
As a publicist of more than ten years, one of my pet peeves is when brands question putting their money into PR, but are happy to pour money into advertising. A lot of their time it’s not their fault, as there is a common misconception around publicity versus advertising and the true value of what […]
